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Brand diagnostics: Mapping branding effects using consumer associative networks

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  • Henderson, Geraldine R.
  • Iacobucci, Dawn
  • Calder, Bobby J.

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  • Henderson, Geraldine R. & Iacobucci, Dawn & Calder, Bobby J., 1998. "Brand diagnostics: Mapping branding effects using consumer associative networks," European Journal of Operational Research, Elsevier, vol. 111(2), pages 306-327, December.
    • Handle: RePEc:eee:ejores:v:111:y:1998:i:2:p:306-327
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    References listed on IDEAS

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    1. Gert Sabidussi, 1966. "The centrality index of a graph," Psychometrika, Springer;The Psychometric Society, vol. 31(4), pages 581-603, December.
    2. K. Klauer & J. Carroll, 1989. "A mathematical programming approach to fitting general graphs," Journal of Classification, Springer;The Classification Society, vol. 6(1), pages 247-270, December.
    3. Reingen, Peter H, et al, 1984. "Brand Congruence in Interpersonal Relations: A Social Network Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 771-783, December.
    4. Jean-Noël Kapferer, 1995. "Brand Confusion: Empirical Study of a Legal Concept," Post-Print hal-00784110, HAL.
    5. K. Klauer & J. Carroll, 1991. "A comparison of two approaches to fitting directed graphs to nonsymmetric proximity measures," Journal of Classification, Springer;The Classification Society, vol. 8(2), pages 251-268, December.
    6. Bettman, James R, 1974. "Toward a Statistics for Consumer Decision Net Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 71-80, June.
    7. J. Hutchinson, 1989. "Netscal: A network scaling algorithm for nonsymmetric proximity data," Psychometrika, Springer;The Psychometric Society, vol. 54(1), pages 25-51, March.
    8. Jean-Noël Kapferer, 1992. "Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity," Post-Print hal-00788649, HAL.
    9. James R. Bettman, 1971. "A Graph Theory Approach to Comparing Consumer Information Processing Models," Management Science, INFORMS, vol. 18(4-Part-II), pages 114-128, December.
    10. R. Luce & Albert Perry, 1949. "A method of matrix analysis of group structure," Psychometrika, Springer;The Psychometric Society, vol. 14(2), pages 95-116, June.
    11. Ward, James C & Reingen, Peter H, 1990. "Sociocognitive Analysis of Group Decision Making among Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 245-262, December.
    Full references (including those not matched with items on IDEAS)

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