Bases of Market Segmentation Success: A Marketing Decision Makers' Perspective
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DOI: 10.20469/ijbas.2.10004-3
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References listed on IDEAS
- Hakansson, Hakan & Ford, David, 2002. "How should companies interact in business networks?," Journal of Business Research, Elsevier, vol. 55(2), pages 133-139, February.
- Paul Millier, 2000. "Intuition can help segmenting industrial markets," Post-Print hal-02311649, HAL.
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- Yagoub Asma & Benlakhdar Mohamed Larbi & Bouanini Samiha, 2017. "The Role of the Dashboard in Improving Marketing Decisions in the Algerian Economic Firm," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(6), pages 209-216.
- Alexandra Albon & Patricia Kraft & Carsten Rennhak, 2018. "A structural model of millennial tourist behavior towards tourism in Davao Region," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(1), pages 37-50.
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Keywords
Market Segmentation; Management Practice; Segmentation Theory;All these keywords.
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