Advertising Attitude, Green Purchase Intention and Environmental Concern: Promoting Functional Versus Emotional Appeals
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DOI: 10.20469/ijbas.5.10003-4
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- Johannes Hendrik Visser, 2016. "Bases of Market Segmentation Success: A Marketing Decision Makers' Perspective," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(3), pages 75-80.
- Melisa Purnamasari Ayuningrat & Noermijati & Djumilah Hadiwidjojo, 2016. "Green product innovation’s effect on firm performance of managerial environmental concern and green communication," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(2), pages 56-63.
- Tokarev Boris E. & Shkarovskiy Sergey I., 2018. "Marketing of Innovative startup," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(3), pages 91-100.
- Merve Önegi & Zeliha Eser & Sezer Korkmaz, 2019. "Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(3), pages 109-118.
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Keywords
Advertising attitude; green purchase intention; environmental concern; advertising appeals; Indonesian youth;All these keywords.
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