Self-Owned Brand Rises from the Ash Marketing Advertising of LUXGEN and Its Role in the New Automobile’s Brand
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References listed on IDEAS
- Aaker, David A. & Shansby, J. Gary, 1982. "Positioning your product," Business Horizons, Elsevier, vol. 25(3), pages 56-62.
- Krishn A. Goyal & A. Sadasivam, 2010. "A Critical Analysis of Rational & Emotional Approaches in Car Selling," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 1(2), pages 59-63, December.
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- Matteo Cristofaro & Pier Luigi Giardino & Luna Leoni, 2021. "Back to the Future: A Review and Editorial Agenda of the International Journal of Business Research and Management," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(1), pages 16-33, February.
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More about this item
Keywords
Differential Threshold Stimulation; Self-owned Brand; LUXGEN; Case Study.;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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