Formation Of Brand Positioning Strategy
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DOI: 10.30525/2256-0742/2018-4-2-245-248
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References listed on IDEAS
- Aaker, David A. & Shansby, J. Gary, 1982. "Positioning your product," Business Horizons, Elsevier, vol. 25(3), pages 56-62.
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Cited by:
- Saloni Pawan Diwan & B. S. Bodla, 2022. "Measuring brand positioning effectiveness of car brands using triangular approach," SN Business & Economics, Springer, vol. 2(5), pages 1-19, May.
- Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 244-255, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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More about this item
Keywords
brand; positioning; trademark; strategy of positioning; marketing;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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