Positioning of Bee Products from the Ruse Region
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References listed on IDEAS
- Lyubomir Lyubenov, 2020. "Segmentation of the Markets for Bulgarian Bee Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 145-165.
- Aaker, David A. & Shansby, J. Gary, 1982. "Positioning your product," Business Horizons, Elsevier, vol. 25(3), pages 56-62.
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JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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