A Critical Analysis of Rational & Emotional Approaches in Car Selling
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- Jong-Sheng Horng & Jih-Shyong Lin, 2014. "Self-Owned Brand Rises from the Ash Marketing Advertising of LUXGEN and Its Role in the New Automobile’s Brand," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 5(1), pages 1-13, January.
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Keywords
Customer ; Perception; Behaviour; Car Buying;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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