Approaches for Generating and Evaluating Product Positioning Strategy
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References listed on IDEAS
- John R. Hauser & Steven M. Shugan, 2008.
"Defensive Marketing Strategies,"
Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
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Keywords
Positioning; Brand; Product; Consumer perception; Choice decision; Buying behavior;All these keywords.
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