IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/vxxiiy2024i2p193-209.html
   My bibliography  Save this article

Purchase Intention Of Young People’S Fashion Products

Author

Listed:
  • Dorothea Wahyu ARIANI

    (Universitas Mercu Buana Yogyakarta, Indonesia)

Abstract

This study examined the relationship model of various social identity factors that influence the purchase intentions of young people in Indonesia towards fashion products. The study involved 1404 young people who were selected by purposive sampling technique because they liked fashion as their social identity. After testing the validity with factor analysis and reliability with Cronbach Alpha, we tested the relationship between the variables of this study. The results of the correlation test between variables found that religious commitment was not related to purchase intentions and materialism. Based on multiple linear regression testing results, social values, normative beliefs, materialism and product knowledge had a significantly positive effect on purchase intentions, while religious commitment actually reduced purchase intentions. However, the effect is only 22.6%. The most fit relationship model with the data according to structural equation modeling (SEM) with a two-step approach is the effect of religious commitment and social values on purchase intentions was not directly but was mediated by normative beliefs, materialism and product knowledge. For producers and marketers, product knowledge, normative beliefs and materialism should receive priority attention to increase fashion sales.

Suggested Citation

  • Dorothea Wahyu ARIANI, 2024. "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 193-209, November.
  • Handle: RePEc:aio:manmar:v:xxii:y:2024:i:2:p:193-209
    as

    Download full text from publisher

    File URL: https://mnmk.ro/documents/2024_2/4-9-2-24.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.
    2. Mortimer, Gary & Fazal-e-Hasan, Syed Muhammad & Grimmer, Martin & Grimmer, Louise, 2020. "Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    4. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    5. Kim, Soo Hyun & Seock, Yoo-Kyoung, 2019. "The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 83-90.
    6. Minton, Elizabeth A. & Johnson, Kathryn A. & Liu, Richie L., 2019. "Religiosity and special food consumption: The explanatory effects of moral priorities," Journal of Business Research, Elsevier, vol. 95(C), pages 442-454.
    7. Jeffrey Froh & Robert Emmons & Noel Card & Giacomo Bono & Jennifer Wilson, 2011. "Gratitude and the Reduced Costs of Materialism in Adolescents," Journal of Happiness Studies, Springer, vol. 12(2), pages 289-302, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Jaskaran & Singh, Gurbir & Kumar, Satinder & Mathur, Ajeet N., 2021. "Religious influences in unrestrained consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Syed Muhammad Fazal-e-Hasan & Gary Mortimer & Ian Lings & Harjit Sekhon & Kerry Howell, 2021. "Managing Relationships: Insights from a Student Gratitude Model," Research in Higher Education, Springer;Association for Institutional Research, vol. 62(1), pages 98-119, February.
    3. Minah H. Jung & Leif D. Nelson & Uri Gneezy & Ayelet Gneezy, 2017. "Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing," Marketing Science, INFORMS, vol. 36(2), pages 187-194, March.
    4. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. Lee, Alice J. & Ames, Daniel R., 2017. "“I can’t pay more” versus “It’s not worth more”: Divergent effects of constraint and disparagement rationales in negotiations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 141(C), pages 16-28.
    6. Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
    7. Eyal Ert & Stephanie Creary & Max H. Bazerman, 2014. "Cynicism in negotiation: When communication increases buyers' skepticism," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(3), pages 191-198, May.
    8. Praveen K. Kopalle & Jesse Burkhardt & Kenneth Gillingham & Lauren S. Grewal & Nailya Ordabayeva, 2024. "Delivering affordable clean energy to consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1452-1474, October.
    9. Wang, Xuehua & Keh, Hean Tat, 2017. "Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 177-184.
    10. Čapienė Aistė & Rūtelionė Aušra & Adamonienė Rūta, 2024. "Consumer engagement in sustainable consumption: do demographics matter?," Engineering Management in Production and Services, Sciendo, vol. 16(2), pages 90-103.
    11. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
    12. Hsieh, Jung-Kuei, 2020. "The effects of transforming mobile services into mobile promotions," Journal of Business Research, Elsevier, vol. 121(C), pages 195-208.
    13. Mansoor, Mahnaz & Paul, Justin & Saeed, Abid & Cheah, Jun-Hwa, 2024. "When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products," Journal of Business Research, Elsevier, vol. 176(C).
    14. Pfiffelmann, Jean & Dens, Nathalie & Soulez, Sébastien, 2020. "Personalized advertisements with integration of names and photographs: An eye-tracking experiment," Journal of Business Research, Elsevier, vol. 111(C), pages 196-207.
    15. Heribert Gierl & Tina Großmann, 2008. "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, vol. 60(4), pages 355-384, June.
    16. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    17. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    18. Lim, Weng Marc & O'Connor, Peter & Nair, Sumesh & Soleimani, Samaneh & Rasul, Tareq, 2023. "A foundational theory of ethical decision-making: The case of marketing professionals," Journal of Business Research, Elsevier, vol. 158(C).
    19. Aghazadeh, Sanaz & Hoang, Kris, 2020. "How does audit firm emphasis on client relationship quality influence auditors’ inferences about and responses to potential persuasion in client communications?," Accounting, Organizations and Society, Elsevier, vol. 87(C).
    20. Jing Li & Lifen Hu & Muhammad Farhan Basheer, 2024. "Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 25569-25587, October.

    More about this item

    Keywords

    purchase decision; religious commitment; social values; normative beliefs; materialism; product knowledge.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xxii:y:2024:i:2:p:193-209. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.