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Cultural Influences On Pre-Pay Mobile Telecommunications Services Users

Author

Listed:
  • Georgeta-Madalina MEGHISAN

    (University of Craiova, Romania)

Abstract

Purpose: The purpose of this research paper is to identify the preferences of the pre-pay mobile telecommunications services young users from Romania. Approach/ methodology: The analysis of the pre-pay mobile telecommunications services was made using statistical functions: descriptive statistics, t test, correlation and factor analysis. Results: According to the analysis made, we could underline the habits of usage from the part of pre-pay mobile telecommunications services consumers. Originality: The paper drew an objective analysis on the pre-pay mobile telecommunications services from the perspective of young consumers.

Suggested Citation

  • Georgeta-Madalina MEGHISAN, 2015. "Cultural Influences On Pre-Pay Mobile Telecommunications Services Users," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 181-187, May.
    • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:181-187
    as

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    File URL: http://www.mnmk.ro/documents/2015_X1/14-21-1-15.pdf
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    References listed on IDEAS

    as
    1. Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014. "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-13, May.
    2. Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Meghisan Georgeta-Madalina & Toma Dorin, 2017. "Public health management: life expectancy and air pollution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 111-120, July.
    2. Stamule Stere & Todea Steluța, 2017. "Millennials between consumer ethnocentrism and attitudes towards local campaigns," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 720-729, July.

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    More about this item

    Keywords

    Culture; Pre-pay Mobile Telecommunications Services; Mobile Telecommunications Providers; Romanian Mobile Telecommunications Users;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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