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Shaping of the intramunicipal relations in the contemporary local government on the city of Poznan example

Author

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  • Bartkowiak Piotr

    (Ph.D., D.Sc. Poznań University of Economics and Business Faculty of Management, Poznań, Poland)

  • Krzakiewicz Marianna

    (M.Sc. Poznań University of Economics and Business Faculty of Management, Poznań , Poland)

Abstract

Shaping of the intra-municipal relations in the contemporary local government on the city of Poznan example The main objective of this article is to evaluate the significance of forming the intra-municipal relations in relation to place marketing, based on the example of the Polish city of Poznan. Different conceptions of place marketing, and intra-municipal relations are defined, their mutual correlation aimed towards increasing a city’s value is explained, and intra-municipal relations are illustrated. Poznan was chosen due to the preparatory cooperation which took place between the city, and its citizens. It is explained how Poznan’s authorities incorporate practices of shaping the intra-municipal relations as a place marketing practice, for facing the city’s important challenges such as: ageing of the society, ecological issues, the need for public participation, as well as the importance of maintaining a high quality of life for its citizens. The conclusion is drawn, that such marketing efforts for dealing with these issues do in fact have the joint goal of increasing the quality of life of all the residents of the city and that these practices are a recognised part of place marketing for the city of Poznan.

Suggested Citation

  • Bartkowiak Piotr & Krzakiewicz Marianna, 2017. "Shaping of the intramunicipal relations in the contemporary local government on the city of Poznan example," Management, Sciendo, vol. 22(1), pages 194-207, September.
    • Handle: RePEc:vrs:manmen:v:22:y:2017:i:1:p:194-207:n:14
    DOI: 10.2478/manment-2018-0014
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    References listed on IDEAS

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    1. Janusz Czapiński & Tomasz Panek, 2015. "Social Diagnosis 2015. Objective And Subjective Quality Of Life," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 9(4), December.
    2. Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
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