Promoting Social Innovation Using Marketing And Communication Tools
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More about this item
Keywords
marketing tools; social innovations; organizational communication; organizational identity; stakeholders;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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