Effect Of Market Orientation On Small Business Perormance In Small Town In Malaysia: An Emprical Study On Malaysian Small Firms
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References listed on IDEAS
- Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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- Currey, Phillip & Nicetic, Oleg, 2021. "Market Orientation in Agricultural Value Chain Development Projects," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 29(2), May.
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Keywords
market orientation; Malaysia; small firms; performance;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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