Considerations On Public Diplomacy`S Role In Promoting Country Brand
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- Tudor Nistorescu & Catalin M. BARBU, 2008. "Retail store design and environment as branding support in the services marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 11-17, November.
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- Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
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Keywords
country brand; country image; public diplomacy; competitive advantages;All these keywords.
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