Successful Strategic Practices in Building Malaysia’s Country Brand
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- Tudor Nistorescu & Catalin M. BARBU, 2008. "Retail store design and environment as branding support in the services marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 11-17, November.
- Ion PLUMB & Andreea ZAMFIR, 2011. "New Hypothesis on Service Management within the Global World," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(1(554)), pages 121-128, January.
- Azizan MARZUKI, 2010. "Tourism Development In Malaysia. A Review On Federal Government Policies," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(8(17)), pages 85-97, November.
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JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
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