The Influence of Adtrust (Trust in Advertising) on Current and Future Purchases of Consumers: A Study of Hair Products in Pakistan
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DOI: https://10.46745/ILMA.jbs.2020.161.01.03
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References listed on IDEAS
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Keywords
Adtrust; Consumer Actual Purchase; Consumer Purchase Intention; Current Purchases; Future Purchases; Hair Products; Pakistan; Trust in Advertising;All these keywords.
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