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Preferences and Consumer Choices: A Case of Polish Markets for Goods and Services

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  • Oleksy-Gebczyk, Aneta

Abstract

The study aims to investigate the consumer preferences of Polish individuals in both the goods and services markets. The research methodology employs a range of methodological approaches, including analysis and synthesis, inductive and deductive reasoning, abstraction, statistical analysis, and a systematic approach. Data from 694 respondents were collected through Computer Assisted Web Interviewing (CAWI) between November and December 2021. The T hierarchy analysis method was used for data processing and priority determination. The findings of the study reveal significant changes in consumer behavior among Poles, which can be attributed to shifting social attitudes, economic uncertainties, and an increased focus on ethical consumption. The study identifies several key factors that influence consumer choice and trends in the markets of goods and services among Polish consumers. These factors include shifting social attitudes, economic uncertainties, the rise in online shopping, the importance of innovation and product offerings, the emphasis on customer experience, the significance of sustainability and ethical considerations, the role of digital marketing and engagement, and the value of market research and consumer insights. Overall, the study provides valuable insights into the evolving consumer behavior of Polish individuals and highlights the various factors that shape their preferences in the goods and services markets.

Suggested Citation

  • Oleksy-Gebczyk, Aneta, 2023. "Preferences and Consumer Choices: A Case of Polish Markets for Goods and Services," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 30(2), July.
    • Handle: RePEc:ags:thkase:344187
    DOI: 10.22004/ag.econ.344187
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    References listed on IDEAS

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    1. Lamberto Zollo, 2021. "The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption," Journal of Business Ethics, Springer, vol. 168(2), pages 295-313, January.
    2. Paulina Periokaitė & Nomeda Dobrovolskienė, 2021. "The impact of COVID-19 on the financial performance: a case study of the Lithuanian transport sector," Post-Print hal-03584027, HAL.
    3. Rizwan Ali & Vera Komarova & Tanveer Aslam & Kęstutis Peleckis, 2022. "The impact of social media marketing on youth buying behaviour in an emerging country," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 125-138, June.
    4. Grzegorz Maciejewski & Mirosława Malinowska & Barbara Kucharska & Michał Kucia & Beata Kolny, 2021. "Sustainable Development as a Factor Differentiating Consumer Behavior: The Case of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 934-948.
    5. Jana Stofkova & Matej Krejnus & Katarina Repkova Stofkova & Peter Malega & Vladimira Binasova, 2022. "Use of the Analytic Hierarchy Process and Selected Methods in the Managerial Decision-Making Process in the Context of Sustainable Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    6. Michał Szostak, 2022. "Peculiarities of art management in a digital context – case study of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 10-44, June.
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    Cited by:

    1. Józef Ciuła & Elżbieta Sobiecka & Tomasz Zacłona & Paulina Rydwańska & Aneta Oleksy-Gębczyk & Tomasz P. Olejnik & Sławomir Jurkowski, 2024. "Management of the Municipal Waste Stream: Waste into Energy in the Context of a Circular Economy—Economic and Technological Aspects for a Selected Region in Poland," Sustainability, MDPI, vol. 16(15), pages 1-25, July.

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