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Emotional And Cognitive Factors Influence Consumer Judgment And Decision Making

Author

Listed:
  • LUBNA AHMED SOOMRO

    (Assistant Professor Department of Psychology University of Sindh, Jamshoro)

  • FARHAT JOKHIO

    (Assistant Professor Department of Psychology University of Sindh, Jamshoro)

  • S. M. FAIYAZ HOSSAIN RASHAD

    (Global Logistics and Supply Chain Management, University of Tasmania, Australian Maritime Colleg)

  • SADAF RIAZ

    (PhD Scholar, Department of Psychology, University of Karachi, Pakistan)

  • HASAN ZULFIQAR

    (University of Agriculture Faisalabad)

  • FAHAD ASGHAR

    (Department of Management Sciences, Qurtuba University of Science and Technology, Dera Ismail Khan, Pakistan)

Abstract

This study investigates how emotional and cognitive aspects interact when consumers make decisions. The desire for, and intention to buy, a product is greatly influenced by positive emotion. Desirability and purchasing intent are positively impacted by cognitive reflection. Furthermore, the positive affect-trustworthiness relationship is moderated by cognitive reflection. This information can be used by businesses to improve their marketing. Consumer preferences should be the subject of more study.

Suggested Citation

  • Lubna Ahmed Soomro & Farhat Jokhio & S. M. Faiyaz Hossain Rashad & Sadaf Riaz & Hasan Zulfiqar & Fahad Asghar, 2023. "Emotional And Cognitive Factors Influence Consumer Judgment And Decision Making," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 149-156.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:2:p:149-156
    DOI: https://zenodo.org/records/8342079
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    References listed on IDEAS

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