The impact of social media marketing on youth buying behaviour in an emerging country
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Abstract
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DOI: 10.9770/jesi.2022.9.4(6)
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References listed on IDEAS
- Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Post-Print hal-03271869, HAL.
- Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
- Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
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Cited by:
- Oleksy-Gebczyk, Aneta, 2023. "Preferences and Consumer Choices: A Case of Polish Markets for Goods and Services," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 30(2), July.
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More about this item
Keywords
social media marketing (SMM); consumer buying behavior; youth; Pakistan; regression and ANOVA analysis;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
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