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Online versus Face-to-Face: Students’ Preferences for College Course Attributes

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  • Mann, John T.
  • Henneberry, Shida R.

Abstract

The objectives of this article were to determine: 1) students’ preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and early afternoon and two to three days per week. Students selected online over F2F courses depending on course makeup; for example, course topic, online course design technology, and when the F2F version was offered. Additionally, students selected online courses more frequently when additional online course attribute information was available during course selection.

Suggested Citation

  • Mann, John T. & Henneberry, Shida R., 2014. "Online versus Face-to-Face: Students’ Preferences for College Course Attributes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(01), pages 1-19, February.
    • Handle: RePEc:ags:joaaec:169032
    DOI: 10.22004/ag.econ.169032
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