IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/8539.html
   My bibliography  Save this article

Consumer Knowledge and Perceptions of Food Irradiation: Ground Beef Study

Author

Listed:
  • Spaulding, Aslihan D.
  • Wiegand, Bryon R.
  • O'Rourke, Patrick D.

Abstract

This paper explores consumers' perception of irradiated ground beef products and the role of irradiation in consumer purchase decisions. Data was collected with a survey of ground beef consumers. The research objective was the identification of important attributes leading to consumer preference and selection of irradiated beef products. Results showed that a majority of consumers had heard of food irradiation and would be willing to purchase irradiated food products, but they were somewhat concerned about the impact of irradiation on safety, taste, and nutritional value with were listed as the three most important attributes in food purchases. Consumers trusted medical professionals and food scientists the most and government the least when it came to irradiation of food. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of consumer preference for irradiated products.

Suggested Citation

  • Spaulding, Aslihan D. & Wiegand, Bryon R. & O'Rourke, Patrick D., 2006. "Consumer Knowledge and Perceptions of Food Irradiation: Ground Beef Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), pages 1-7, March.
    • Handle: RePEc:ags:jlofdr:8539
    DOI: 10.22004/ag.econ.8539
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/8539/files/37010161.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.8539?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John W. Malone, 1990. "Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products," Agribusiness, John Wiley & Sons, Ltd., vol. 6(2), pages 163-178.
    2. Frenzen, Paul D. & Majchrowicz, T. Alexander & Buzby, Jean C. & Imhoff, Beth, 2000. "Consumer Acceptance of Irradiated Meat and Poultry Products," Agricultural Information Bulletins 33616, United States Department of Agriculture, Economic Research Service.
    3. John Fox & Jayson Lusk, 2003. "Value elicitation in laboratory and retail environments," Framed Field Experiments 00185, The Field Experiments Website.
    4. Rodolfo M. Nayga, 1996. "Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones, and Pesticides," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(3), pages 467-475.
    5. Lusk, Jayson L. & Fox, John A., 2003. "Value elicitation in retail and laboratory environments," Economics Letters, Elsevier, vol. 79(1), pages 27-34, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. D'Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Brouwer, Anne Renée & Nguyen, Ninh, 2021. "Consumer acceptance of irradiated food and information disclosure – A retail imperative," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barlagne, Carla & Bazoche, Pascale & Thomas, Alban & Ozier-Lafontaine, Harry & Causeret, François & Blazy, Jean-Marc, 2015. "Promoting local foods in small island states: The role of information policies," Food Policy, Elsevier, vol. 57(C), pages 62-72.
    2. Bernard Ruffieux & Anne Rozan & Stéphane Robin, 2008. "Mesurer les préférences du consommateur pour orienter les décisions des pouvoirs publics : l'apport de la méthode expérimentale," Économie et Prévision, Programme National Persée, vol. 182(1), pages 113-127.
    3. Jayson L. Lusk & F. Bailey Norwood & J. Ross Pruitt, 2006. "Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(4), pages 1015-1033.
    4. Maurizio Canavari & Andreas C. Drichoutis & Jayson L. Lusk & Rodolfo M. Nayga, Jr., 2018. "How to run an experimental auction: A review of recent advances," Working Papers 2018-5, Agricultural University of Athens, Department Of Agricultural Economics.
    5. Colson, Gregory, 2009. "Improving nutrient content through genetic modification: Evidence from experimental auctions on consumer acceptance and willingness to pay for intragenic foods," ISU General Staff Papers 200901010800001872, Iowa State University, Department of Economics.
    6. Eunae Son & Song Soo Lim, 2021. "Consumer Acceptance of Gene-Edited versus Genetically Modified Foods in Korea," IJERPH, MDPI, vol. 18(7), pages 1-17, April.
    7. Levitt, Steven D. & List, John A., 2009. "Field experiments in economics: The past, the present, and the future," European Economic Review, Elsevier, vol. 53(1), pages 1-18, January.
    8. Skuza, Nathan & McCracken, Vicki & Ellis, Joan, 2015. "Compensation Fees And Willingness To Pay: A Field Experiment On Organic Apples," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 3(3), pages 1-13, July.
    9. Andres Silva & Rodolfo Nayga & Benjamin Campbell & John Park, 2012. "Can perceived task complexity influence cheap talk's effectiveness in reducing hypothetical bias in stated choice studies?," Applied Economics Letters, Taylor & Francis Journals, vol. 19(17), pages 1711-1714.
    10. Lusk, Jayson L. & Jamal, Mustafa & Kurlander, Lauren & Roucan, Maud & Taulman, Lesley, 2005. "A Meta-Analysis of Genetically Modified Food Valuation Studies," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(01), pages 1-17, April.
    11. Froehlich, Eve J. & Carlberg, Jared G., 2007. "Comparing Willingness-to-Pay Estimates from Experimental Auctions with Mailed Surveys Incorporating Cheap Talk," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34945, Southern Agricultural Economics Association.
    12. Jaqueline Garcia-Yi, 2014. "Market-Based Instruments for the Conservation of Underutilized Crops: In-Store Experimental Auction of Native Chili Products in Bolivia," Sustainability, MDPI, vol. 6(11), pages 1-19, November.
    13. Kaneko, Naoya & Chern, Wen S., 2004. "Willingness To Pay For Non-Genetically Modified Food: Evidence Of Hypothetical Bias From An Auction Experiment In Japan," 2004 Annual meeting, August 1-4, Denver, CO 20305, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 1999. "Do Handling And Cooking Practices Determine The Selection Of Irradiated Beef?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(3), pages 1-11, November.
    15. Britwum, Kofi & Bernard, John C., 2018. "A field experiment on consumer willingness to accept milk that may have come from cloned cows," Food Policy, Elsevier, vol. 74(C), pages 1-8.
    16. Lusk, Jayson L. & Norwood, F. Bailey, 2009. "Bridging the gap between laboratory experiments and naturally occurring markets: An inferred valuation method," Journal of Environmental Economics and Management, Elsevier, vol. 58(2), pages 236-250, September.
    17. Colson, Gregory & Huffman, Wallace E. & Rousu, Matthew C., 2009. "Demand Curve Effects in Experimental Auctions: The Effect of Quantity Already Owned," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49551, Agricultural and Applied Economics Association.
    18. Jutta Roosen & Stephan Marette & Sandrine Blanchemanche, 2010. "Value Elicitation using BDM and a Discrete Choice Mechanism," Economics Bulletin, AccessEcon, vol. 30(2), pages 1554-1563.
    19. Yoann Graciot & Sandrine Costa & Danièle Scandella & Lucie Sirieix, 2015. "Consentement à payer pour des pêches conventionnelles et biologiques : n'y a-t-il que le physique qui compte ?," Post-Print hal-01499039, HAL.
    20. Grebitus, Carola & Jensen, Helen H. & Roosen, Jutta, 2013. "US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behaviour?," Food Policy, Elsevier, vol. 40(C), pages 109-118.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:8539. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.