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Consumer Knowledge and Perceptions of Food Irradiation: Ground Beef Study

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  • Spaulding, Aslihan D.
  • Wiegand, Bryon R.
  • O'Rourke, Patrick D.

Abstract

This paper explores consumers' perception of irradiated ground beef products and the role of irradiation in consumer purchase decisions. Data was collected with a survey of ground beef consumers. The research objective was the identification of important attributes leading to consumer preference and selection of irradiated beef products. Results showed that a majority of consumers had heard of food irradiation and would be willing to purchase irradiated food products, but they were somewhat concerned about the impact of irradiation on safety, taste, and nutritional value with were listed as the three most important attributes in food purchases. Consumers trusted medical professionals and food scientists the most and government the least when it came to irradiation of food. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of consumer preference for irradiated products.

Suggested Citation

  • Spaulding, Aslihan D. & Wiegand, Bryon R. & O'Rourke, Patrick D., 2006. "Consumer Knowledge and Perceptions of Food Irradiation: Ground Beef Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-7, March.
    • Handle: RePEc:ags:jlofdr:8539
    DOI: 10.22004/ag.econ.8539
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    File URL: https://ageconsearch.umn.edu/record/8539/files/37010161.pdf
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    References listed on IDEAS

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    1. John W. Malone, 1990. "Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products," Agribusiness, John Wiley & Sons, Ltd., vol. 6(2), pages 163-178.
    2. Frenzen, Paul D. & Majchrowicz, T. Alexander & Buzby, Jean C. & Imhoff, Beth, 2000. "Consumer Acceptance of Irradiated Meat and Poultry Products," Agricultural Information Bulletins 33616, United States Department of Agriculture, Economic Research Service.
    3. John Fox & Jayson Lusk, 2003. "Value elicitation in laboratory and retail environments," Framed Field Experiments 00185, The Field Experiments Website.
    4. Rodolfo M. Nayga, 1996. "Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones, and Pesticides," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(3), pages 467-475.
    5. Lusk, Jayson L. & Fox, John A., 2003. "Value elicitation in retail and laboratory environments," Economics Letters, Elsevier, vol. 79(1), pages 27-34, April.
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    Cited by:

    1. D'Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Brouwer, Anne Renée & Nguyen, Ninh, 2021. "Consumer acceptance of irradiated food and information disclosure – A retail imperative," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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