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Beyond Organic: Information Provision For Sustainable Agriculture In A Changing Market

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  • Conner, David S.

Abstract

As organic agriculture evolves from a movement to an industry, the organic label is increasingly disconnected from the founding spirit of organic, which is now more associated with the broader term sustainable agriculture. Increased competition due to the "commodification" of organic agriculture poses challenges to sustainable organic farmers in the Northeast U.S. This paper discusses the options for creating and maintaining niche markets by providing information on "process" attributes to consumers who wish to support a more sustainable food system, including labeling alternatives and the role of government. It concludes with a discussion of the prospects for this movement and research needs for the future.

Suggested Citation

  • Conner, David S., 2004. "Beyond Organic: Information Provision For Sustainable Agriculture In A Changing Market," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-6, March.
    • Handle: RePEc:ags:jlofdr:27137
    DOI: 10.22004/ag.econ.27137
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    References listed on IDEAS

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    1. Maria Raimondo & Francesco Caracciolo & Concetta Nazzaro & Giuseppe Marotta, 2021. "Organic Farming Increases the Technical Efficiency of Olive Farms in Italy," Agriculture, MDPI, vol. 11(3), pages 1-15, March.
    2. Daniel Jaffee & Philip Howard, 2010. "Corporate cooptation of organic and fair trade standards," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(4), pages 387-399, December.
    3. Lau, Michael H. & Hanagriff, Roger D. & Constance, Douglas H. & York, Mary & VanDelist, Brian & Higgins, Lindsey M., 2010. "Discerning Differences among Producer Groups and Organic Adoption Barriers in Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-13, July.
    4. Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014. "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 804-811.
    5. Bellows Anne C. & Onyango Benjamin & Diamond Adam & Hallman William K, 2008. "Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 6(1), pages 1-31, May.
    6. Boobalan, Kirubaharan & Nachimuthu, Geetha Sulur, 2020. "Organic consumerism: A comparison between India and the USA," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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