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Segmenting Niche Goat-Meat Markets

Author

Listed:
  • Nelson, Mack C.
  • Whitehead, Jackie
  • Mobini, Seyedmedhi
  • Brown, Nathaniel B., Jr.
  • Thomas, Marc

Abstract

This research report provides an examination of the ratings of an important sensory attribute of chevon (goat meat) with that of beef and pork. Results from an analysis of variance of comparative ratings of the flavor of chevon and that of beef and pork suggest that selected demographic characteristics of U.S. consumers influenced the ratings of chevon's flavor with that of beef and pork. The findings indicate that Hispanics, blacks, and females should not be treated as homogenous niche markets. The results suggest that there are distinct subdivision preferences within and between these consumer partitions.

Suggested Citation

  • Nelson, Mack C. & Whitehead, Jackie & Mobini, Seyedmedhi & Brown, Nathaniel B., Jr. & Thomas, Marc, 2004. "Segmenting Niche Goat-Meat Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-8, March.
    • Handle: RePEc:ags:jlofdr:27118
    DOI: 10.22004/ag.econ.27118
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    References listed on IDEAS

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    1. Chen, Kevin Z. & Ali, Murad & Veeman, Michele M. & Unterschultz, James R. & Le, Theresa, 2002. "Relative Importance Rankings For Pork Attributes By Asian-Origin Consumers In California: Applying An Ordered Probit Model To A Choice-Based Sample," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(1), pages 1-13, April.
    2. Jayson L. Lusk & John A. Fox & Ted C. Schroeder & James Mintert & Mohammad Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 539-550.
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    Cited by:

    1. Jeffrey Gillespie & Narayan Nyaupane & Brittany Dunn & Kenneth McMillin, 2016. "Why do farmers decide to produce meat goats? Evidence from the United States," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 911-927, December.

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