IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/186927.html
   My bibliography  Save this article

Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors

Author

Listed:
  • Becot, Florence
  • Conner, David
  • Nelson, Abbie
  • Buckwalter, Erin
  • Erickson, Daniel

Abstract

Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.

Suggested Citation

  • Becot, Florence & Conner, David & Nelson, Abbie & Buckwalter, Erin & Erickson, Daniel, 2014. "Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-19, July.
    • Handle: RePEc:ags:jlofdr:186927
    DOI: 10.22004/ag.econ.186927
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/186927/files/JFDR%2045_2__6Becot.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.186927?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Newman, Constance, 2012. "The Food Costs of Healthier School Lunches," Agricultural and Resource Economics Review, Cambridge University Press, vol. 41(1), pages 12-28, April.
    2. Conner, David S. & Oppenheim, Diana, 2008. "Demand for Pasture-Raised Livestock Products: Results from Michigan Retail Surveys," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 26(1), pages 1-20.
    3. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    4. Harriet Friedmann, 2007. "Scaling up: Bringing public institutions and food service corporations into the project for a local, sustainable food system in Ontario," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(3), pages 389-398, September.
    5. Newman, Constance, 2012. "The Food Costs of Healthier School Lunches," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-17, April.
    6. Onozaka, Yuko & Nurse, Gretchen & Thilmany, Dawn D., 2010. "Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(1), pages 1-6.
    7. Diamond, Adam & Barham, James, 2012. "Moving Food Along the Value Chain: Innovations in Regional Food Distribution," Research Reports 145618, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    8. Betty Izumi & D. Wright & Michael Hamm, 2010. "Farm to school programs: exploring the role of regionally-based food distributors in alternative agrifood networks," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 335-350, September.
    9. Jessica Bagdonis & C. Hinrichs & Kai Schafft, 2009. "The emergence and framing of farm-to-school initiatives: civic engagement, health and local agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(1), pages 107-119, March.
    10. Dimitri, Carolyn & Hanson, James C. & Oberholtzer, Lydia, 2012. "Local Food in Maryland Schools: A Real Possibility or a Wishful Dream?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), pages 1-17.
    11. Conner, David S. & Izumi, Betty T. & Liquori, Toni & Hamm, Michael W., 2012. "Sustainable School Food Procurement in Large K–12 Districts: Prospects for Value Chain Partnerships," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-14, April.
    12. Barham, James & Tropp, Debra & Enterline, Kathleen & Farbman, Jeff & Fisk, John & Kiraly, Stacia, 2012. "Regional Food Hub Resource Guide," Research Reports 145227, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    13. Conner, David S. & Izumi, Betty T. & Liquori, Toni & Hamm, Michael W., 2012. "Sustainable School Food Procurement in Large K—12 Districts: Prospects for Value Chain Partnerships," Agricultural and Resource Economics Review, Cambridge University Press, vol. 41(1), pages 100-113, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emily H. Morgan & Michelle M. Severs & Karla L. Hanson & Jared McGuirt & Florence Becot & Weiwei Wang & Jane Kolodinsky & Marilyn Sitaker & Stephanie B. Jilcott Pitts & Alice Ammerman & Rebecca A. Seg, 2018. "Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
    2. Magdalena Kowalska, 2020. "SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    3. Marilyn Sitaker & Jane Kolodinsky & Weiwei Wang & Lisa C. Chase & Julia Van Soelen Kim & Diane Smith & Hans Estrin & Zoe Van Vlaanderen & Lauren Greco, 2020. "Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation," Sustainability, MDPI, vol. 12(24), pages 1-25, December.
    4. Pawel Tadeusz Kazibudzki & Tomasz Witold Trojanowski, 2020. "Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-25, October.
    5. Ruth, Taylor K. & Rumble, Joy N. & Settle, Quisto, 2016. "Narrowing the Gap: Preference and Awareness of Florida Strawberries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-18, July.
    6. Magdalena Kowalska, 2022. "Conceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    7. Javier Sanz-Cañada & José Luis Sánchez-Hernández & Daniel López-García, 2023. "Reflecting on the Concept of Local Agroecological Food Systems," Land, MDPI, vol. 12(6), pages 1-22, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
    2. Shawn A. Trivette, 2017. "Invoices on scraps of paper: trust and reciprocity in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(3), pages 529-542, September.
    3. O'Hara, Jeffrey K. & Benson, Matthew, 2017. "Local Food Production and Farm to School Expenditures," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252669, Southern Agricultural Economics Association.
    4. Lori Stahlbrand, 2016. "The Food For Life Catering Mark: Implementing the Sustainability Transition in University Food Procurement," Agriculture, MDPI, vol. 6(3), pages 1-19, September.
    5. Anuj Mittal & Caroline C. Krejci & Teri J. Craven, 2018. "Logistics Best Practices for Regional Food Systems: A Review," Sustainability, MDPI, vol. 10(1), pages 1-44, January.
    6. Henshaw, Thomas L. & Reynolds, Robert, 2022. "Regional Patterns of Outsourcing in Higher Education Foodservice: Implications for Conscious Consumption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(3), November.
    7. Charis Linda Braun & Meike Rombach & Anna Maria Häring & Vera Bitsch, 2018. "A Local Gap in Sustainable Food Procurement: Organic Vegetables in Berlin’s School Meals," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    8. Kendra Klein, 2015. "Values-based food procurement in hospitals: the role of health care group purchasing organizations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 635-648, December.
    9. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    10. Smith, Bobby J. II & Kaiser, Harry M. & Gómez, Miguel I., 2013. "Identifying Factors Influencing a Hospital’s Decision to Adopt a Farm-to-Hospital Program," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 42(3), pages 1-10.
    11. von Germeten, Jan-Paul & Hartmann, Monika, 2015. "What determines suppliers' intensity of participation in the EU School Fruit Scheme," 2015 Conference, August 9-14, 2015, Milan, Italy 211915, International Association of Agricultural Economists.
    12. Thilmany, Dawn & Tegegne, Eyosiyas & Hines, Brett, 2012. "Farmers Markets and Direct Marketing in the Western US: Market Trends and Linkages with Food System Issues," Western Economics Forum, Western Agricultural Economics Association, vol. 11(2), pages 1-9.
    13. Gregory Golino & Katherine Ralston & Joanne Guthrie, 2021. "Participation Trends for Full Price Meals in the National School Lunch Program," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(3), pages 1161-1175, September.
    14. Newman, Constance, 2013. "Fruit and Vegetable Consumption by School Lunch Participants: Implications for the Success of New Nutrition Standards," Economic Research Report 262220, United States Department of Agriculture, Economic Research Service.
    15. Ralston, Katherine & Newman, Constance, 2015. "School Meals in Transition," Economic Information Bulletin 262115, United States Department of Agriculture, Economic Research Service.
    16. Morgan, Kimberly L. & Interis, Matthew G., 2017. "Who Buys More Directly from Producers in the Southeastern United States? A Research Note," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(2), July.
    17. Robbins, M.J., 2013. "Locating food sovereignty: geographical and sectoral distance in the global food system," ISS Working Papers - General Series 557, International Institute of Social Studies of Erasmus University Rotterdam (ISS), The Hague.
    18. Ge, Houtian & Goetz, Stephan & Canning, Patrick & Perez, Agnes, 2018. "Optimal locations of fresh produce aggregation facilities in the United States with scale economies," International Journal of Production Economics, Elsevier, vol. 197(C), pages 143-157.
    19. Braun, Charis Linda & Rombach, Meike & Bitsch, Vera & Häring, Anna Maria, 2018. "Structures and Actors of the Organic Vegetable Value Chain for School Catering: a Case Study of the Berlin-Brandenburg Metropolitan Region," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276863, International European Forum on System Dynamics and Innovation in Food Networks.
    20. Avetisyan, Tatevik & Ross, R. Brent, 2022. "Emergent Organizational Networks: The Case of Food Hub Managers’ Advice Network," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 13(03), September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:186927. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.