IDEAS home Printed from https://ideas.repec.org/a/ags/jloagb/90550.html
   My bibliography  Save this article

Demand for Pasture-Raised Livestock Products: Results from Michigan Retail Surveys

Author

Listed:
  • Conner, David S.
  • Oppenheim, Diana

Abstract

Pasture-raised livestock production offers opportunity for product differentiation and enhanced sustainability. Shopper surveys at three Michigan retail locations measured consumers’ attitudes and beliefs regarding pasture-raised livestock products, and willingness to pay for pasture-raised milk and beef. The shoppers associate pasture-raised products with attributes important to purchase decisions. The shoppers express willingness to pay, on average, about 35% more for pasture-raised milk and beef. Informational messages appear to have no effect on these responses. We suggest pasture-raised is a viable marketing strategy and recommend premium pricing strategies and promotion based on verifiable health benefits.

Suggested Citation

  • Conner, David S. & Oppenheim, Diana, 2008. "Demand for Pasture-Raised Livestock Products: Results from Michigan Retail Surveys," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 26(1), pages 1-20.
    • Handle: RePEc:ags:jloagb:90550
    DOI: 10.22004/ag.econ.90550
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/90550/files/JAB_Spr08__03_pp1-20.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.90550?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Owusu-Sekyere, E. & Owusu, V. & Donkor, E. & Jordaan, H., 2018. "Welfare estimates of food safety and quality policy changes in Southern Ghana," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276939, International Association of Agricultural Economists.
    2. Gauly, Sarah & Kühl, Sarah & Spiller, Achim, 2017. "Uncovering strategies of hidden intention in multi-stakeholder initiatives: The case of pasture-raised milk," DARE Discussion Papers 1704, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    3. Gwin, Lauren & Durham, Catherine A. & Miller, Jason D. & Colonna, Ann, 2012. "Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), pages 1-21.
    4. Kathia Gillandt & Jenny Stracke & Tatiana Hohnholz & Ralf Waßmuth & Nicole Kemper, 2018. "A Field Study on the Prevalence of and Risk Factors for Endoparasites in Beef Suckler Cow Herds in Germany," Agriculture, MDPI, vol. 8(9), pages 1-10, August.
    5. Gillespie, Jeffrey & Sitienei, Isaac & Bhandari, Basu & Scaglia, Guillermo, 2016. "Grass-Fed Beef: How is it Marketed by US Producers?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-18, May.
    6. Becot, Florence & Conner, David & Nelson, Abbie & Buckwalter, Erin & Erickson, Daniel, 2014. "Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-19, July.
    7. Eunice Adu Donkor & Emmanuel Donkor & Enoch Owusu-Sekyere & Victor Owusu, 2020. "The Development and Promotion of Sweet Potato Yoghurt in Ghana: Implications for Sustainable Production and Consumption Policies," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    8. Kitano, Shinichi & Mitsunari, Yuka & Yoshino, Akira, 2022. "The impact of information asymmetry on animal welfare-friendly consumption: Evidence from milk market in Japan," Ecological Economics, Elsevier, vol. 191(C).
    9. Schmiess, Jacob S. & Lusk, Jayson L., 2022. "Tradeoff between Animal Welfare and Environmental Impacts of Beef Production: An Analysis of Presentation Effects on Consumer Choice," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 47(2), May.
    10. Tatiana Hohnholz & Nina Volkmann & Kathia Gillandt & Ralf Waßmuth & Nicole Kemper, 2019. "Risk Factors for Dystocia and Perinatal Mortality in Extensively Kept Angus Suckler Cows in Germany," Agriculture, MDPI, vol. 9(4), pages 1-11, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jloagb:90550. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeaggea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.