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Big Data Considerations for Rural Property Professionals

Author

Listed:
  • Griffin, Terry W.
  • Mark, Tyler B.
  • Ferrell, Shannon
  • Janzen, Todd
  • Ibendahl, Gregory
  • Bennett, Jeff D.
  • Maurer, Jacob L.
  • Shanoyan, Aleksan

Abstract

The promise of “big data” has been praised by the popular media. Concepts and impediments surrounding big data are discussed relative to both the current status and anticipated direction of the industry. Rural property professionals, such as farm managers and rural appraisers, have an opportunity to position themselves and their clients to make effective use of big data. Topics relevant to big data in agriculture include farmland values, lease arrangements, data ownership, data as an asset and its valuation, and the ramifications of wireless connectivity. The challenges that rural property professionals may encounter when integrating big data into their portfolio of services are described.
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Suggested Citation

  • Griffin, Terry W. & Mark, Tyler B. & Ferrell, Shannon & Janzen, Todd & Ibendahl, Gregory & Bennett, Jeff D. & Maurer, Jacob L. & Shanoyan, Aleksan, 2016. "Big Data Considerations for Rural Property Professionals," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2016.
    • Handle: RePEc:ags:jasfmr:322626
    DOI: 10.22004/ag.econ.322626
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    References listed on IDEAS

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    1. Griffin, Terry W. & Baird, George E., 2010. "Conveying the Role of Professional Farm Managers to Potential Clientele," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2010, pages 1-6.
    2. Johannes Sauer & David Zilberman, 2012. "Sequential technology implementation, network externalities, and risk: the case of automatic milking systems," Agricultural Economics, International Association of Agricultural Economists, vol. 43(3), pages 233-252, May.
    3. Schimmelpfennig, David & Ebel, Robert, 2011. "On the Doorstep of the Information Age: Recent Adoption of Precision Agriculture," Economic Information Bulletin 291945, United States Department of Agriculture, Economic Research Service.
    4. Sonka, Steve, 2014. "Big Data and the Ag Sector: More than Lots of Numbers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-20, February.
    5. Ebel, Robert M. & Schimmelpfennig, David E., 2011. "The Information Age and Adoption of Precision Agriculture," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-1.
    6. Whitacre, Brian E. & Mark, Tyler B. & Griffin, Terry W., 2014. "How Connected Are Our Farms?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 29(3), pages 1-9.
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    Cited by:

    1. Mintert, James R. & Delay, Nathan D. & Langemeier, Michael R., 2022. "Perspectives On Digital Farm Data Ownership," 23rd Congress, Copenhagen, Denmark, 2022 345976, International Farm Management Association.
    2. Mark, Tyler B. & Griffin, Terry W. & Whitacre, Brian E., 2016. "The Role of Wireless Broadband Connectivity on ‘Big Data’ and the Agricultural Industry in the United States and Australia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(A), pages 1-14, June.
    3. Mark, Tyler & Griffin, Terry, 2016. "Defining the Barriers to Telematics for Precision Agriculture: Connectivity Supply and Demand," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230090, Southern Agricultural Economics Association.
    4. DeLay, Nathan & Comstock, Haden, 2021. "Recent Trends in PA Technology Adoption and Bundling in CornProduction: Implications for Farm Consolidation," Western Economics Forum, Western Agricultural Economics Association, vol. 19(2), December.
    5. Rim Lassoued & Diego M. Macall & Stuart J. Smyth & Peter W. B. Phillips & Hayley Hesseln, 2021. "Expert Insights on the Impacts of, and Potential for, Agricultural Big Data," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    6. Mintert, James R. & Delay, Nathan D. & Langemeier, Michael R., 2022. "Perspectives On Digital Farm Data Ownership," Agricultural Economics Society (AES) 98th Annual Conference, The University of Edinburgh, Edinburgh, UK, March 18-20, 2024 345976, Agricultural Economics Society (AES).
    7. Jesse Tack & Keith H. Coble & Robert Johansson & Ardian Harri & Barry J. Barnett, 2019. "The Potential Implications of “Big Ag Data” for USDA Forecasts," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(4), pages 668-683, December.

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