Measuring The Impact Of Generic Promotions Of U.S. Beef: An Application Of Double-Hurdle And Time Series Models
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DOI: 10.22004/ag.econ.34447
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- Schmit, Todd M. & Dong, Diansheng & Chung, Chanjin & Kaiser, Harry M. & Gould, Brian W., 2002. "Identifying The Effects Of Generic Advertising On The Household Demand For Fluid Milk And Cheese: A Two-Step Panel Data Approach," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(1), pages 1-22, July.
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Keywords
Livestock Production/Industries; Marketing;Statistics
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