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Enhancing Food Safety, Product Quality, and Value-Added in Food Supply Chains Using Whole-Chain Traceability

Author

Listed:
  • Adam, Brian D.
  • Holcomb, Rodney
  • Buser, Michael
  • Mayfield, Blayne
  • Thomas, Johnson
  • O’Bryan, Corliss A.
  • Crandall, Philip
  • Knipe, Dar
  • Knipe, Richard
  • Ricke, Steven C.

Abstract

A robust whole chain traceability system can limit consumers’ exposure to potentially hazardous foods, improve supply chain management, and add value to consumer products. However, fragmented supply chains present special challenges. In the beef industry, for example, producers have resisted participation in whole chain traceability because of high cost relative to value and concerns about disclosing proprietary information, among others. A multi-disciplinary team from universities, private firms, and a foundation has developed and tested a pilot proprietary centralized data whole chain traceability system that addresses many of these obstacles. This system would facilitate a precision agriculture approach to beef production and marketing. While the remaining challenges are serious, the benefits to society, consumers, and businesses from widespread adoption of whole-chain traceability systems are potentially large.

Suggested Citation

  • Adam, Brian D. & Holcomb, Rodney & Buser, Michael & Mayfield, Blayne & Thomas, Johnson & O’Bryan, Corliss A. & Crandall, Philip & Knipe, Dar & Knipe, Richard & Ricke, Steven C., 2016. "Enhancing Food Safety, Product Quality, and Value-Added in Food Supply Chains Using Whole-Chain Traceability," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(A), pages 1-24, June.
    • Handle: RePEc:ags:ifaamr:240706
    DOI: 10.22004/ag.econ.240706
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    References listed on IDEAS

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    3. Veronica Marozzo & Alessandra Costa & Tindara Abbate, 2024. "The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns," Italian Journal of Marketing, Springer, vol. 2024(4), pages 375-393, December.

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