IDEAS home Printed from https://ideas.repec.org/p/ags/aaea11/103385.html
   My bibliography  Save this paper

U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements

Author

Listed:
  • Lim, Kar Ho
  • Maynard, Leigh J.
  • Hu, Wuyang
  • Goddard, Ellen W.

Abstract

The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to pay for strip loin steak from Australia, Canada and the United States is estimated along with several increasingly important food safeties and quality attributes in beef. We find that on average U.S. consumers are willing to pay significantly less for imported steaks.

Suggested Citation

  • Lim, Kar Ho & Maynard, Leigh J. & Hu, Wuyang & Goddard, Ellen W., 2011. "U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103385, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea11:103385
    DOI: 10.22004/ag.econ.103385
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/103385/files/AAEA%20COOL%20MEL%20khlim.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.103385?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea11:103385. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.