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Strategic Orientations and Innovation Capability for Sustaining MSME Performance: Insights from the Agricultural Sector

Author

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  • Noraindah Abdullah Fahim

    (Faculty of Management, Universiti Teknologi Malaysia, Malaysia Author-2-Name: Logaiswari Indiran Author-2-Workplace-Name: Faculty of Management, Universiti Teknologi Malaysia, Malaysia Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - This study aims to examine the role of Market Learning Orientation (MLO) and Entrepreneurial Orientation (EO) in enhancing Innovation Capability (IC) to sustain the performance of Micro, Small, and Medium Enterprises (MSMEs) in Malaysia, specifically in the Fruits and Vegetables (FFV) contract farming sector. Methodology/Technique - Using a quantitative approach, primary data were collected from 228 FFV MSMEs through structured questionnaires. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between MLO, EO, IC, and firm performance. Findings and Novelty - The results reveal that both MLO (β = 0.156, p

Suggested Citation

  • Noraindah Abdullah Fahim, 2024. "Strategic Orientations and Innovation Capability for Sustaining MSME Performance: Insights from the Agricultural Sector," GATR Journals jmmr343, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr343
    DOI: https://doi.org/10.35609/jmmr.2024.9.4(4)
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    References listed on IDEAS

    as
    1. Benn Lawson & Danny Samson, 2001. "Developing Innovation Capability In Organisations: A Dynamic Capabilities Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 5(03), pages 377-400.
    2. Mirzaei, Omid & Micheels, Eric T. & Boecker, Andreas, 2016. "Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-32, May.
    3. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    4. Eric T. Micheels & Andreas Boecker, 2017. "Competitive strategies among Ontario farms marketing direct to consumers," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-23, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Market Learning Orientation; Entrepreneurial Orientation; Innovation Capability; MSME Performance; Fruits and Vegetables Contract Farming; Malaysia; Business Sustainability.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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