Die Conjoint-Analyse als Instrument zur Nutzenmessung – Ergebnisse einer Befragung in den neuen Bundesländern
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DOI: 10.22004/ag.econ.210534
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References listed on IDEAS
- Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
- Green, Paul E & Devita, Michael T, 1975. "An Interaction Model of Consumer Utility," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 146-153, Se.
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