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Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking

Author

Listed:
  • Aubel Martin

    (ISM University of Management and Economics, Arklių g. 18, Vilnius, 01305, Lithuania)

  • Pikturniene Indre
  • Joye Yannick

    (ISM University of Management and Economics, Arklių g. 18, Vilnius, 01305, Lithuania)

Abstract

Purpose: This article explores how anthropomorphized service robots shape consumer risk perceptions and risk behavior via uncanniness as a function of individual differences in banking.

Suggested Citation

  • Aubel Martin & Pikturniene Indre & Joye Yannick, 2022. "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(2), pages 26-42, June.
    • Handle: RePEc:vrs:jmbace:v:30:y:2022:i:2:p:26-42:n:2
    DOI: 10.7206/cemj.2658-0845.74
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    References listed on IDEAS

    as
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    4. Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.
    5. Pankaj Aggarwal & Ann L. McGill, 2007. "Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 468-479, June.
    6. Bernd Schmitt, 2019. "From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 825-832.
    7. Gursoy, Dogan & Chi, Oscar Hengxuan & Lu, Lu & Nunkoo, Robin, 2019. "Consumers acceptance of artificially intelligent (AI) device use in service delivery," International Journal of Information Management, Elsevier, vol. 49(C), pages 157-169.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    anthropomorphism; risk perception; risk behavior; service robots; uncanny valley;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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