Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry
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More about this item
Keywords
Customer Relationship Management (CRM); Net Promoter Score (NPS); Customer Satisfaction Index (CSI); satisfied and loyal customers; costs related to dissatisfied customers; HoReCa (hotel; restaurant; and cafe industry);All these keywords.
JEL classification:
- C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
- C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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