CRM Systems in Industrial Companies
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137335661
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Citations
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Cited by:
- Gheorghe Zaman & Nicoleta Valentina Florea & Constantin Aurelian Ionescu & Dan Marius Coman & Doina Constanta Mihai & Nicoleta Luminita Gudanescu Nicolau, 2022. "Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 268-268.
Book Chapters
The following chapters of this book are listed in IDEAS- Andrea Perna & Enrico Baraldi, 2014. "Introduction: Research Purpose, Methodology and Contribution," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 1, pages 1-10, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Customer Relationships in Industrial Networks," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 2, pages 11-34, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Connecting IT Systems, Users and Organizations," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 3, pages 35-56, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "CRM, Its Roots in Management Studies and Recent Research Trends," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 4, pages 57-76, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Conceptualizing CRM as an Interacting Resource," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 5, pages 77-91, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Introducing CRM in an Industrial Company: The Case of the Loccioni Group," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 6, pages 92-128, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Adopting and Using CRM at the Loccioni Group," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 7, pages 129-147, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Managing Six Important Customer Relationships: Loccioni’s KAMs and CRM," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 8, pages 148-180, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Case Analysis: The Embedding and Effects of CRM at Loccioni," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 9, pages 181-208, Palgrave Macmillan.
- Andrea Perna & Enrico Baraldi, 2014. "Conclusions: Results, Managerial Implications and a Research Agenda," Palgrave Macmillan Books, in: CRM Systems in Industrial Companies, chapter 10, pages 209-220, Palgrave Macmillan.
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