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Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan

Author

Listed:
  • Jamilah Ahmad

    (School of Communication, University Sains Malaysia)

  • Imran Ali

    (IQRA University Islamabad, Pakistan)

  • Georgiana Florentina Grigore

    (Academy of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

In the context of an increasing discourse on sustainability and environmental protection, the research on ecological consumer behavior becomes a necessity for companies. The extension in number of multinational companies determines an adaptation of their policies from one country to another. Based on a comparative approach of consumers in Romania, Malaysia and Pakistan, this paper analysis the dimensions of ecological consciousness, and highlights similarities and differences between the countries. In order to reach this objective, the research presents a structural equation model founded on primary data collected from an online survey. Religion and national culture are the main differences outlined by the analysis, in terms of ecological consciousness.

Suggested Citation

  • Jamilah Ahmad & Imran Ali & Georgiana Florentina Grigore & Alin Stancu, 2012. "Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 84-98, February.
    • Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:84-98
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Mira Rakic & Beba Rakic, 2015. "Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 891-891, August.
    2. Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022. "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 395-395, April.
    3. Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
    4. Georgiana Grigore & Mike Molesworth & Andreea Vontea & Abdullah Hasan Basnawi & Ogeday Celep & Sylvian Patrick Jesudoss, 2021. "Corporate Social Responsibility in Liquid Times: The Case of Romania," Journal of Business Ethics, Springer, vol. 174(4), pages 763-782, December.
    5. Irina-Eugenia Iamandi, 2012. "Empirical Analysis on CSR Communication in Romania: Transparency and Participation," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 25-50, December.
    6. Mario Pagliacci & Adriana Manolica & Teodora Roman & Gabriela Boldureanu, 2019. "The Consumers of Green Products. The Case of Romanian Moldavia Counties," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 830-830, November.

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    More about this item

    Keywords

    ecology; ecological consciousness; consumers; consumer behavior;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries

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