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Empirical Analysis on CSR Communication in Romania: Transparency and Participation

Author

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  • Irina-Eugenia Iamandi

    (Faculty of International Business and Economics, Bucharest Academy of Economic Studies, Romania)

Abstract

In the specific field of corporate social responsibility (CSR), the participation of companies in supporting social and environmental issues is mainly analysed and/or measured based on their CSR communication policy; in this way, the transparency of the CSR reporting procedures is one of the most precise challenges for researchers and practitioners in the field. The main research objective of the present paper is to distinguish between different types of CSR participation by identifying the reasons behind CSR communication for a series of companies acting on the Romanian market. The descriptive analysis – conducted both at integrated and corporate level for the Romanian companies – took into account five main CSR communication related issues: CSR site, CSR report, CSR listing, CSR budget and CSR survey. The results highlight both the declarative/prescriptive and practical/descriptive perspectives of CSR communication in Romania, showing that the Romanian CSR market is reaching its full maturity. In more specific terms, the majority of the investigated companies are already using different types of CSR participation, marking the transition from CSR just for commercial purposes to CSR for long-term strategic use. The achieved results are broadly analysed in the paper and specific conclusions are emphasized.

Suggested Citation

  • Irina-Eugenia Iamandi, 2012. "Empirical Analysis on CSR Communication in Romania: Transparency and Participation," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 25-50, December.
    • Handle: RePEc:rej:journl:v:15:y:2012:i:46:p:25-50
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    References listed on IDEAS

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    1. Carmen Nadia CIOCOIU, 2011. "Considerations about Intellectual Property Rights, Innovation and Economic Growth in the Digital Economy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 310-323, December.
    2. Jamilah Ahmad & Imran Ali & Georgiana Florentina Grigore & Alin Stancu, 2012. "Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 84-98, February.
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    Cited by:

    1. Ana Petrina Păun & Codruța Cornelia Dura & Sorin Mihăilescu & Roland Iosif Moraru & Claudia Adriana Isac, 2020. "OHS Disclosures Within Non-Financial Reports: The Romanian Case," Sustainability, MDPI, vol. 12(5), pages 1-28, March.
    2. Anca Gabriela Petrescu & Florentina Raluca Bîlcan & Marius Petrescu & Ionica Holban Oncioiu & Mirela Cătălina Türkeș & Sorinel Căpuşneanu, 2020. "Assessing the Benefits of the Sustainability Reporting Practices in the Top Romanian Companies," Sustainability, MDPI, vol. 12(8), pages 1-31, April.
    3. Sebastian Madalin MUNTEANU, 2015. "Empirical Investigation On The Corporate Financing For Sport Development In E.U," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 43-54, June.
    4. Munteanu Sebastian Madalin, 2015. "The Economic And Social Coordinates Of Developing A Sport Entrepreneurship Index – Current Challenges And Prerequisites," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 224-229, June.
    5. Georgiana-Loredana Frecea, 2019. "Investigation of the Corporate Social Responsibility Practices at OTP Group. Evidence from the Subsidiary – Parent Relationships," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 587-592, August.
    6. Diana Corina Gligor – Cimpoieru & Valentin Partenie Munteanu, 2015. "Csr Benefits And Costs In A Strategic Approach," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(43), pages 96-105.

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    More about this item

    Keywords

    Corporate Social Responsibility (CSR); CSR Communication; CSR Transparency; CSR Involvement; CSR Questionnaire;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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