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The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites

Author

Listed:
  • Tamara Eugenia Baleanu

    (London School of Economics and Political Science, London, United Kingdom)

  • Liviu Chelcea

    (University of Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The article identifies the extent to which the most valuable Romanian companies practice corporate social responsibility (CSR) and its beneficiaries. It describes the main areas of action and specific instruments of intervention. The data analysed cover the top 100 Romanian companies, as ranked by Ziarul Financiar. The corporate website of each company was analysed and subsequently codified on multiple variables. The results outline the fact that firms engage in CSR activities to a relatively high extent (49% of the companies). They adopt a vision of corporate social responsibility exclusively centred on the firm and the competitive advantages that derive from CSR activity. The wider community is represented as the primary stakeholder and beneficiary, whilst those stakeholders thought to influence the profit-making goals to a lesser extent are more often than not overlooked. Finally, companies prefer inexpensive intervention instruments and prove weak coordination with others social and political actors.

Suggested Citation

  • Tamara Eugenia Baleanu & Liviu Chelcea & Alin Stancu, 2011. "The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 235-248, February.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:29:p:235-248
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    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
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    Cited by:

    1. Ciprian Obrad & Vasile Gherheș, 2018. "A Human Resources Perspective on Responsible Corporate Behavior. Case Study: The Multinational Companies in Western Romania," Sustainability, MDPI, vol. 10(3), pages 1-15, March.
    2. Cristina Bota-Avram & Adrian Grosanu & Paula Ramona Rachisan, 2016. "Corporate Governance And Strength Of Auditing And Reporting Standards: A Cross-Country Survey," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014. "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-73, February.
    4. Alina Filip & Cristian Ionuţ Tatu, 2012. "Corporate image in Romanian retail banking market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 63-78, December.
    5. Ionica Oncioiu & Anca-Gabriela Petrescu & Florentina-Raluca Bîlcan & Marius Petrescu & Melinda Timea Fülöp & Dan Ioan Topor, 2020. "The Influence of Corporate Governance Systems on a Company’s Market Value," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    6. Madalina Dumitru & Raluca Gina Guse & Liliana Feleaga & Dragos Marian Mangiuc, 2015. "Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 955-955, August.
    7. Metaxas, Theodore & Tsavdaridou, Maria, 2013. "CSR in metallurgy sector in Greece: A content analysis," Resources Policy, Elsevier, vol. 38(3), pages 295-309.
    8. Ioana-Nicoleta Abrudan, 2016. "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    9. Maria LOGHIN & Răzvan Cătălin DOBREA & Octavian Mihai PERPELEA, 2022. "SWOT Analysis and Key Actors in the Field of CSR," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 246-257, June.
    10. Mihai Andronie & Violeta-Elena Simion & Elena Gurgu & Adrian Dijmãrescu & Irina Dijmãrescu, 2019. "Social Responsibility of Firms and the Impact of Bio-Economy in Intelligent Use of Renewable Energy Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 520-520, August.
    11. Metaxas, Theodore & Tsavdaridou, Maria, 2014. "Environmental policy and CSR: How climate change is interpreted in CSR reports of Greek companies," MPRA Paper 55027, University Library of Munich, Germany.
    12. Metaxas, Theodore & Tsavdaridou, Maria, 2012. "Corporate Social Responsibility (CSR) on Metallurgy Sector in Greece," MPRA Paper 42789, University Library of Munich, Germany.
    13. Ioana Miruna TÃTARU & Elena FLEACÃ & Bogdan FLEACÃ, 2019. "Insights On Non-Financial Reporting Analysis In The Telecommunications Industry," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 13-24, November.
    14. Cornelia Pop, 2016. "Corporate Social Responsibility In Romania: A Brief Survey," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    15. Claudia Gabriela Baicu & Iulia Monica Oehler-Sincai & Olimpia State & Delia Popescu, 2019. "Bioeconomy and Social Responsibility in The Sustainable Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 639-639, August.
    16. Camelia-Daniela Hategan & Ruxandra-Ioana Curea-Pitorac, 2017. "Testing the Correlations between Corporate Giving, Performance and Company Value," Sustainability, MDPI, vol. 9(7), pages 1-20, July.
    17. Madalina Dumitru & Nadia Albu & Valentin Florentin Dumitru & Catalin Nicolae Albu, 2014. "Practices Regarding the Forms of Communication with the Consumers used by a Multinational Company at Global and Local Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-41, February.
    18. Jamilah Ahmad & Imran Ali & Georgiana Florentina Grigore & Alin Stancu, 2012. "Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 84-98, February.
    19. Ana Petrina Păun & Codruța Cornelia Dura & Sorin Mihăilescu & Roland Iosif Moraru & Claudia Adriana Isac, 2020. "OHS Disclosures Within Non-Financial Reports: The Romanian Case," Sustainability, MDPI, vol. 12(5), pages 1-28, March.
    20. Bendriba Kiyanga & Christa Wingard & Christo Cronje, 2016. "Sustainability Reporting Practices: A Comparative Study Of South African And Botswana Listed Companies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    21. Tomina Saveanu & Daniel Badulescu & Sorana Saveanu & Maria-Madela Abrudan & Alina Badulescu, 2021. "The Role of Owner-Managers in Shaping CSR Activity of Romanian SMEs," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    22. Codruţa Dura & Imola Drigă, 2017. "The Impact of Multinational Companies from Romania on Increasing the Level of Corporate Social Responsibility Awareness," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 11(1), March.
    23. Alina V. POPESCU & Ion STOICA, 2022. "Social Responsibility In Romanian Companies – Case Studies," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 80-89.

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    More about this item

    Keywords

    corporate social responsibility; top 100 Romanian companies; corporate social responsibility annual reports; stakeholders;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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