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Language Research in Marketing

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  • Ann Kronrod

Abstract

This monograph aims to introduce researchers to the fascinating world of linguistics and to show how to conduct meaningful language research in marketing, exploring the way language influences behavior and how language can express thoughts, emotions, and mental states in marketing contexts. Ann Kronrod, who holds a Ph.D. in linguistics and conducts linguistic research in marketing, familiarizes the reader with fundamental concepts and prominent theories in linguistics, reviews the currently available research in marketing that examines language questions, lays out a guide to conducting compelling language research in marketing, and offers exciting future directions for developing new perspectives on language within marketing research. This monograph can be used as a basic guide for beginning researchers who are interested to conduct language research in marketing, or as a summary for more seasoned researchers who already acquired linguistics education and would like to get up to date on recent streams in the research of language in marketing.

Suggested Citation

  • Ann Kronrod, 2022. "Language Research in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 16(3), pages 308-421, April.
    • Handle: RePEc:now:fntmkt:1700000069
    DOI: 10.1561/1700000069
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    References listed on IDEAS

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    1. Meng Zhang & Xiuping Li, 2012. "From Physical Weight to Psychological Significance: The Contribution of Semantic Activations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(6), pages 1063-1075.
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