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Consumer Informational Privacy: Current Knowledge and Research Directions

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  • Beke, Frank T.
  • Eggers, Felix
  • Verhoef, Peter C.

Abstract

In the current age of information and big data, consumer informational privacy has become an important issue in marketing. Besides being worried about the growing collection, storage, and use of personal information, consumers are anxious about a lack of transparency or control over their personal data. Despite these growing concerns, understanding of how firms’ privacy practices affect consumers remains limited. We review the relevant literature on consumer privacy from a marketing perspective and summarize current knowledge about how information collection, information storage, information use, transparency, and control influence consumers’ behavior. In addition, we discuss to what extent the influence of firms’ privacy practices differs between firms, consumers, and environments. On the basis of this knowledge, we formulate several hypotheses aimed at providing direction for future research regarding the role of consumer informational privacy in marketing.

Suggested Citation

  • Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018. "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-71, July.
    • Handle: RePEc:now:fntmkt:1700000057
    DOI: 10.1561/1700000057
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    References listed on IDEAS

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    1. Tiffany White & Debra Zahay & Helge Thorbjørnsen & Sharon Shavitt, 2008. "Getting too personal: Reactance to highly personalized email solicitations," Marketing Letters, Springer, vol. 19(1), pages 39-50, March.
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    Cited by:

    1. Bonsón, Enrique & Bednárová, Michaela & Perea, David, 2023. "Disclosures about algorithmic decision making in the corporate reports of Western European companies," International Journal of Accounting Information Systems, Elsevier, vol. 48(C).
    2. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
    3. Xuan-Lam Duong & Shu-Yi Liaw, 2022. "Online Interpersonal Relationships and Data Ownership Awareness Mediate the Relationship between Perceived Benefits and Problematic Internet Shopping," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    4. Shuilin Liu & Xudong Lin & Xiaoli Huang & Hanyang Luo & Sumin Yu, 2023. "Research on Service-Driven Benign Market with Platform Subsidy Strategy," Mathematics, MDPI, vol. 11(2), pages 1-21, January.
    5. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    6. Gupta, Shaphali & Leszkiewicz, Agata & Kumar, V. & Bijmolt, Tammo & Potapov, Dmitriy, 2020. "Digital Analytics: Modeling for Insights and New Methods," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 26-43.
    7. Okazaki, Shintaro & Eisend, Martin & Plangger, Kirk & de Ruyter, Ko & Grewal, Dhruv, 2020. "Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 96(4), pages 458-473.
    8. Patel, Pankaj C. & Oghazi, Pejvak & Arunachalam, S., 2023. "Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change," Journal of Business Research, Elsevier, vol. 162(C).
    9. Wieringa, Jaap & Kannan, P.K. & Ma, Xiao & Reutterer, Thomas & Risselada, Hans & Skiera, Bernd, 2021. "Data analytics in a privacy-concerned world," Journal of Business Research, Elsevier, vol. 122(C), pages 915-925.
    10. Lobschat, Lara & Mueller, Benjamin & Eggers, Felix & Brandimarte, Laura & Diefenbach, Sarah & Kroschke, Mirja & Wirtz, Jochen, 2021. "Corporate digital responsibility," Journal of Business Research, Elsevier, vol. 122(C), pages 875-888.
    11. Mauro Luis Gotsch & Marcus Schögel, 2023. "Addressing the privacy paradox on the organizational level: review and future directions," Management Review Quarterly, Springer, vol. 73(1), pages 263-296, February.
    12. Souka, Mohamed & Bilstein, Nicola & Decker, Reinhold, 2024. "Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies," Journal of Business Research, Elsevier, vol. 172(C).
    13. Jelena Budak & Edo Rajh & Suncana Slijepcevic & Bruno Skrinjaric, 2020. "Theoretical concepts of consumer resilience to online privacy violation," Working Papers 2003, The Institute of Economics, Zagreb.

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    More about this item

    Keywords

    Customer Relationship Management; Regulation; Entertainment; Consumer-well being; Consumer experience; Broadcasting;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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