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Structural Models of the Prescription Drug Market

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Listed:
  • Iacobucci, Dawn

Abstract

This monograph describes the marketing research that has been published in the top marketing journals since their inception relating to health care, broadly defined. Over 1,000 articles are summarized across the chapters relating to consumer behavior and food, consumer behavior and other consumption, and business marketing issues. Research from outside of marketing is also briefly reviewed. This monograph celebrates the research that has been accomplished and closes with suggestions for future research.

Suggested Citation

  • Iacobucci, Dawn, 2019. "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, vol. 13(2-4), pages 1-77–529, December.
    • Handle: RePEc:now:fntmkt:1700000060
    DOI: 10.1561/1700000060
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    References listed on IDEAS

    as
    1. Nan Yang, 2018. "An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail," Marketing Science, INFORMS, vol. 37(6), pages 1029-1049, November.
    2. Juanjuan Zhang, 2010. "The Sound of Silence: Observational Learning in the U.S. Kidney Market," Marketing Science, INFORMS, vol. 29(2), pages 315-335, 03-04.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Health care marketing; marketing research;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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