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Airlines Customer Segmentation in the Hyper-Competition Era

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  • Bogdan AVRAM

    (Lucian Blaga University of Sibiu)

Abstract

As the airline industry reaches its maturity, so do the passengers who are looking for more sophistication in terms of the products and services they buy or expect. Offering a large array of services to customers with different expectations who await customization along their journey has become more challenging for airlines all over the world. Coping with changes in a volatile environment means that airlines need to redefine their customer segmentation, evolving from a social-demographic to a more complicated behavioral approach which encompasses the whole traveling experience and the way airlines deliver at every touching point.

Suggested Citation

  • Bogdan AVRAM, 2019. "Airlines Customer Segmentation in the Hyper-Competition Era," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 137-143.
    • Handle: RePEc:exp:mkting:v:7:y:2019:i:2:p:137-143
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    References listed on IDEAS

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    1. Teichert, Thorsten & Shehu, Edlira & von Wartburg, Iwan, 2008. "Customer segmentation revisited: The case of the airline industry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 42(1), pages 227-242, January.
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    Cited by:

    1. Nawal Chemma, 2021. "Disruptive innovation in a dynamic environment: a winning strategy? An illustration through the analysis of the yoghurt industry in Algeria," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-19, December.

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    More about this item

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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