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Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review

Author

Listed:
  • Naufal BACHRI

    (Malikussaleh University, Indonesia)

  • Abdul RAHMAN LUBIS

    (Syiah Kuala University, Indonesia)

  • NURDASILA

    (Syiah Kuala University, Indonesia)

  • M. Shabri ABD. MAJID

    (Syiah Kuala University, Indonesia)

Abstract

The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.

Suggested Citation

  • Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016. "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 20-23.
    • Handle: RePEc:exp:mkting:v:4:y:2016:i:1:p:20-23
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    References listed on IDEAS

    as
    1. Newell, Stephen J. & Goldsmith, Ronald E., 2001. "The development of a scale to measure perceived corporate credibility," Journal of Business Research, Elsevier, vol. 52(3), pages 235-247, June.
    2. Ran Zhang & Zabihollah Rezaee, 2009. "Do Credible Firms Perform Better in Emerging Markets? Evidence from China," Journal of Business Ethics, Springer, vol. 90(2), pages 221-237, December.
    3. Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012. "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(2), pages 73-82.
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    Citations

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    Cited by:

    1. Beby Karina Fawzea SEMBIRING & Paham GINTING & RISMAYANI & Ritha Fatimah DALIMUNTHE & Syamsul BAHRI, 2017. "Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for a Bank in Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 44-52.
    2. Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018. "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 45-51.
    3. IKRAMUDDIN & Muhammad ADAM & Hizir SOFYAN & FAISAL, 2017. "The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 72-77.

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    More about this item

    Keywords

    Credibility; Consumer Value; Satisfaction; Loyalty;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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