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Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

Author

Listed:
  • Chouaib DAKOUAN

    (Hassan II University, Morocco)

  • Redouane BENABDELOUAHED

    (Hassan II University, Morocco)

  • Hajar ANABIR

    (Hassan II University, Morocco)

Abstract

This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies†on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.

Suggested Citation

  • Chouaib DAKOUAN & Redouane BENABDELOUAHED & Hajar ANABIR, 2019. "Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 1-6.
    • Handle: RePEc:exp:mkting:v:7:y:2019:i:1:p:1-6
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    File URL: http://marketing.expertjournals.com/23446773-701
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    References listed on IDEAS

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    1. Elisa Rancati & Federica Codignola & Alexandru Capatina, 2015. "Inbound And Outbound Marketing Techniques: A Comparison Between Italian And Romanian Pure Players And Click And Mortar Companies," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 232-238.
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    Cited by:

    1. Jessica Müller-Pérez & Viridiana Sarahí Garza-Muñiz & Ángel Acevedo-Duque & Elizabeth Emperatriz García-Salirrosas & Jorge Alberto Esponda-Pérez & Rina Álvarez-Becerra, 2022. "The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools," Sustainability, MDPI, vol. 14(19), pages 1-18, October.

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      More about this item

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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