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Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia

Author

Listed:
  • Aulia RACHMANA PUTRA

    (Syiah Kuala University, Indonesia)

  • Said MUSNADI

    (Syiah Kuala University, Indonesia)

  • Syafruddin CHAN

    (Syiah Kuala University, Indonesia)

Abstract

The purpose of this study was to examine and analyze the quality of information, quality of the SIPMB website, trust, and behavioral intention to use of SIPMB information on the Government of Banda Aceh. More specifically, the research focused on the impact of information quality, website quality, and user trust on the behavioral intention of using SIPBM and the impact of information and website quality on behavioral intention through a mediating variable, namely trust The subjects of this study were employees of government agencies SKPK in Banda Aceh and the study gathered 140 responses. The results showed that all five hypotheses were accepted, as the study examined direct and indirect relationships. In terms of the direct hypothesis testing, the results showed a significant influence of the independent variables to the dependent variable. The results of indirect hypothesis testing, that examined the quality of information and the quality of the website on behavioral intention through trust, were significant in the context of the model. For these results, trust has a partial mediating role. From the findings of this study, it is evident that the quality of information acts as the biggest trigger on promoting greater user interest in the use of data or information contained in this SIPBM website than any other examined variable.

Suggested Citation

  • Aulia RACHMANA PUTRA & Said MUSNADI & Syafruddin CHAN, 2019. "Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 93-99.
    • Handle: RePEc:exp:mkting:v:7:y:2019:i:2:p:93-99
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    References listed on IDEAS

    as
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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