IDEAS home Printed from https://ideas.repec.org/a/bco/mbraaa/v11y2024p12-26.html
   My bibliography  Save this article

Factors Influencing Buying Intentions of University Students in Mauritius Toward Online Shopping

Author

Listed:
  • Mridula Gungaphul

    (Faculty of Law Management, University of Mauritius, Mauritius)

  • Mookhuldev Mangra

    (Faculty of Law Management, University of Mauritius, Mauritius)

Abstract

This paper identifies the factors influencing the buying intentions of university students in Mauritius towards online shopping, and a model has been proposed accordingly. To assess the relationship between the determinants of online shopping and online shopping intention, four independent variables, i.e., Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), derived from the Technology Acceptance Model as well as two additional factors, Perceived Transaction Security (PTS), Perceived Trust (PT) were used. The dependent variable was Online Shopping Intention (OSI). Data was collected through an online survey at the University of Mauritius comprising 372 students. The results showed a positive correlation between the four independent variables, with PT having the strongest positive rho value of 0.720. The findings indicated valuable information for online retailers as these will enable them to enhance their online platforms and websites, thus enriching the online customer shopping experience. Furthermore, this study contributes to the literature on the relationship between the four determinants and online shopping intention in developing and small island economies.

Suggested Citation

Handle: RePEc:bco:mbraaa::v:11:y:2024:p:12-26
DOI: 10.32038/mbr.2024.11.01.02
as

Download full text from publisher

File URL: https://api.eurokd.com/Uploads/Article/1205/mbr.2024.11.01.02.pdf
Download Restriction: no

File URL: https://libkey.io/10.32038/mbr.2024.11.01.02?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbraaa::v:11:y:2024:p:12-26. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.