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Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)

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  • Seyed Mehdi Sadr Bafghi

    (PhD Student of Industrial Strategy, Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)

  • Mohammad Mirmohammadi Sadrabadi

    (Department of Accounting, Yazd Branch, Islamic Azad University, Yazd, Iran)

  • Hamed Shakerian

    (Department of Management, College of Humanities, Yazd Science and Research Branch, Islamic Azad University, Yazd, Iran)

Abstract

The aim of this study was to investigate the relationship between personality traits and general health with addiction to purchase (obsessive purchase) among the students of Islamic Azad University of Yazd. Using personality traits and mental health variables as independent variables and addiction to purchase as the dependent variable, hypothesis of research is formed. The study was an applied research adopting a survey method and it was based on survey correlation using questionnaires. The statistical population of this research was students of business management. Simple random sampling method was used and a total valid sample of 224 was collected. Data analysis using the PLS software was done and the results showed that the trait neuroticism, flexibility, agreeableness trait, somatic symptoms and impaired social functioning as personality characteristics do not have significant effect on obsessive purchase but extraversion personality characteristic have a significant impact on obsessive purchase and the impact value is 0.20 and positive. Therefore, it can be concluded that as soon as the members have more extraversion characteristic, their obsessive purchase

Suggested Citation

  • Seyed Mehdi Sadr Bafghi & Mohammad Mirmohammadi Sadrabadi & Hamed Shakerian, 2017. "Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)," Marketing and Branding Research, EUROKD, vol. 4(3), pages 265-279.
    • Handle: RePEc:bco:mbraaa::v:4:y:2017:p:265-279
    DOI: 10.33844/mbr.2017.60384
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