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Trends and applications in city branding: A case study in Izmir

Author

Listed:
  • Ige Pirnar

    (Faculty of Economics and Administrative Sciences, Business Administration Department, Yasar University, Izmir, Turkey)

  • Metehan Igneci

    (Faculty of Economics and Administrative Sciences, Business Administration Department, Yasar University, Izmir, Turkey)

  • Melih Tutuncuoglu

    (Faculty of Economics and Administrative Sciences, International Trade and Finance Department, Yasar University, Izmir, Turkey)

Abstract

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir’s city branding applications, efforts, and strategies.

Suggested Citation

Handle: RePEc:bco:mbraaa::v:4:y:2017:p:25-32
DOI: 10.33844/mbr.2017.60417
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