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Taste Perception: More than Meets the Tongue

Citations

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Cited by:

  1. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
  2. Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
  3. David Moore, 2013. "Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions," Marketing Letters, Springer, vol. 24(4), pages 399-408, December.
  4. Abhishek, 2015. "Will you buy if others touch it? Evaluation of products touched by others during shopping," IIMA Working Papers WP2015-03-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
  5. Patrick, Vanessa M. & Hagtvedt, Henrik, 2012. "How to say “no”: Conviction and identity attributions in persuasive refusal," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 390-394.
  6. Xu, Lidan & Mehta, Ravi & Hoegg, JoAndrea, 2022. "Sweet ideas: How the sensory experience of sweetness impacts creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 172(C).
  7. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
  8. Karen E. Lewis & Carola Grebitus & Rodolfo M. Nayga Jr, 2016. "The Importance of taste in experimental auctions: consumers’ valuation of calorie and sweetener labeling of soft drinks," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 47-57, January.
  9. Heather Honea & Sharon Horsky, 2012. "The power of plain: Intensifying product experience with neutral aesthetic context," Marketing Letters, Springer, vol. 23(1), pages 223-235, March.
  10. Dipayan Biswas & Kaisa Lund & Courtney Szocs, 2019. "Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 37-55, January.
  11. Ringler, Christine & Sirianni, Nancy J. & Christenson, Brett, 2021. "The Power of Consequential Product Sounds," Journal of Retailing, Elsevier, vol. 97(2), pages 288-300.
  12. Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
  13. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  14. Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.
  15. Kaisa Silja Sofia Sandell, 2019. "Olfactory cues and consumers? purchase behavior in food products: A category management approach," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(1), pages 73-100.
  16. Pantoja, Felipe & Borges, Adilson & Rossi, Patricia & Yamim, Amanda Pruski, 2020. "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  17. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
  18. Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011. "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115963, European Association of Agricultural Economists.
  19. Antonia Mantonakis & Norbert Schwarz & Amanda Wudarzewski & Carolyn Yoon, 2017. "Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay," Marketing Letters, Springer, vol. 28(2), pages 293-303, June.
  20. Spielmann, Nathalie & Rossi, Patricia, 2024. "Let’s drink to that! How wider glass rim leads to more pleasurable purchases," Journal of Business Research, Elsevier, vol. 175(C).
  21. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  22. Moore, David J., 2014. "Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on purchase intentions," Journal of Business Research, Elsevier, vol. 67(9), pages 2045-2051.
  23. Claudia Symmank, 2019. "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, vol. 69(1), pages 39-74, February.
  24. Moein Abdolmohamad Sagha & Nader Seyyedamiri & Pantea Foroudi & Morteza Akbari, 2022. "The One Thing You Need to Change Is Emotions: The Effect of Multi-Sensory Marketing on Consumer Behavior," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
  25. Fürst, Andreas & Pečornik, Nina & Binder, Christian, 2021. "All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?," Journal of Retailing, Elsevier, vol. 97(3), pages 439-458.
  26. Krishna, Aradhna & Cian, Luca & Aydınoğlu, Nilüfer Z., 2017. "Sensory Aspects of Package Design," Journal of Retailing, Elsevier, vol. 93(1), pages 43-54.
  27. Tsay, Chia-Jung, 2014. "The vision heuristic: Judging music ensembles by sight alone," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(1), pages 24-33.
  28. Liu, Stephanie Q. & Wu, Laurie Luorong & Yu, Xi & Huang, Huiling, 2022. "Marketing online food images via color saturation: A sensory imagery perspective," Journal of Business Research, Elsevier, vol. 151(C), pages 366-378.
  29. Enax Laura & Weber Bernd, 2015. "Marketing Placebo Effects – From Behavioral Effects to Behavior Change?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 13(1), pages 15-31, January.
  30. Nima Y. Jalali & Purushottam Papatla, 2016. "The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 353-384, December.
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