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Two Ways of Learning Brand Associations

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  1. Worm, Stefan & Srivastava, Rajendra K., 2014. "Impact of component supplier branding on profitability," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 409-424.
  2. Fransen, Marieke L. & Fennis, Bob M. & Pruyn, Ad Th. H. & Das, Enny, 2008. "Rest in peace? Brand-induced mortality salience and consumer behavior," Journal of Business Research, Elsevier, vol. 61(10), pages 1053-1061, October.
  3. da Silveira, Catherine & Lages, Carmen & Simões, Cláudia, 2013. "Reconceptualizing brand identity in a dynamic environment," Journal of Business Research, Elsevier, vol. 66(1), pages 28-36.
  4. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2013. "Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan," International Business Review, Elsevier, vol. 22(1), pages 174-186.
  5. Oliveira-Castro, Jorge M., 2003. "Effects of base price upon search behavior of consumers in a supermarket: An operant analysis," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 637-652, October.
  6. Hernandez, José Mauro C. & Han, Xiaoqi & Kardes, Frank R., 2014. "Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information," Journal of Business Research, Elsevier, vol. 67(5), pages 874-881.
  7. Mathew B. Chylinski & John H. Roberts & Bruce G. S. Hardie, 2012. "Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects," Marketing Science, INFORMS, vol. 31(4), pages 549-566, July.
  8. Oxoby, Robert J & Finnigan, Hugh, 2005. "Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice," MPRA Paper 1523, University Library of Munich, Germany.
  9. Wen, Na & Lurie, Nicholas H., 2018. "The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names," Journal of Retailing, Elsevier, vol. 94(4), pages 393-407.
  10. Ram, Y. & Björk, P. & Weidenfeld, A., 2016. "Authenticity and place attachment of major visitor attractions," Tourism Management, Elsevier, vol. 52(C), pages 110-122.
  11. Wong, Tommy & Wickham, Mark, 2015. "An examination of Marriott's entry into the Chinese hospitality industry: A Brand Equity perspective," Tourism Management, Elsevier, vol. 48(C), pages 439-454.
  12. Azzam Rifi & Rania B. Mostafa, 2022. "Brand credibility and customer-based brand equity: a service recovery perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(1), pages 1-16, March.
  13. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
  14. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, University Library of Munich, Germany.
  15. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  16. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  17. Muhammad Ashraf & Madiha Naeem & Mehwish Shahzadi, 2017. "Impact of Branding on Consumer Buying Behavior: An Evidence of Footwear Industry of Punjab, Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 592-603, July.
  18. Joško Brakus, J. & Schmitt, Bernd H. & Zhang, Shi, 2014. "Experiential product attributes and preferences for new products: The role of processing fluency," Journal of Business Research, Elsevier, vol. 67(11), pages 2291-2298.
  19. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  20. Jublee, Daniel Inbaraj & Kasilingam, Dharun & Stephen, Gladys, 2023. "Investigating the impact of brand vs cause interaction on cause related advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Isaac Levi Henderson & Kan Wai Hong Tsui & Thanh Ngo & Andrew Gilbey & Mark Avis, 2024. "The Nature of Airport Brand Associations," Tourism and Hospitality, MDPI, vol. 5(3), pages 1-33, July.
  22. Carter Morgan & Tatiana M. Fajardo & Claudia Townsend, 2021. "Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 566-583, May.
  23. Anca BUTNARIU, 2017. "Ingredient Branding - A Growth Opportunity?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 101-107, May.
  24. Chang‐Hyun Jin, 2018. "The effects of creating shared value (CSV) on the consumer self–brand connection: Perspective of sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1246-1257, November.
  25. Sivaramakrishnan, Subramanian & Carvalho, Sergio W., 2019. "The implication of country disposition in consumer response to ingredient branding strategies," Journal of Business Research, Elsevier, vol. 103(C), pages 286-292.
  26. Bram Roosens & Nathalie Dens & Annouk Lievens, 2019. "Effects Of Partners’ Communications On Consumer Perceptions Of Joint Innovation Efforts," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-26, December.
  27. Philippe Jourdan, 2002. "De la marque en capitales vers le capital marque : quoi de neuf depuis les travaux du MSI ?," Post-Print hal-01134684, HAL.
  28. Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017. "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, vol. 87(7), pages 899-925, October.
  29. Bram Roosens & Nathalie Dens, 2019. "When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 195-208, March.
  30. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
  31. Voss, Kevin E. & Li, Ying Ying & Song, YoungOk Sunny, 2022. "Competing cues in brand alliance advertisements," Journal of Business Research, Elsevier, vol. 149(C), pages 476-493.
  32. Hyun, Hyowon & Park, JungKun & Hong, Eunpyo, 2024. "Enhancing brand equity through multidimensional brand authenticity in the fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  33. Wymer, Walter & Casidy, Riza, 2019. "Exploring brand strength's nomological net and its dimensional dynamics," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 11-22.
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