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The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?

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Cited by:

  1. Czellar, Sandor & Kocher, Bruno, 2007. "To be or not to be consistent in brand logo changes?," HEC Research Papers Series 875, HEC Paris.
  2. Lau, Hei Tong & Lee, Richard, 2018. "Ethnic media advertising effectiveness, influences and implications," Australasian marketing journal, Elsevier, vol. 26(3), pages 216-220.
  3. repec:dau:papers:123456789/3605 is not listed on IDEAS
  4. Söderlund, Magnus & Rosengren, Sara, 2010. "The happy versus unhappy service worker in the service encounter:Assessing the impact on customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 161-169.
  5. van Rompay, Thomas J.L. & de Vries, Peter W. & van Venrooij, Xaviera G., 2010. "More than Words: On the Importance of Picture–Text Congruence in the Online Environment," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 22-30.
  6. Jae, Haeran & Viswanathan, Madhubalan, 2012. "Effects of pictorial product-warnings on low-literate consumers," Journal of Business Research, Elsevier, vol. 65(12), pages 1674-1682.
  7. Lunardo, Renaud & Roux, Dominique & Chaney, Damien, 2016. "The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations," Journal of Business Research, Elsevier, vol. 69(12), pages 6097-6105.
  8. repec:dau:papers:123456789/4243 is not listed on IDEAS
  9. Ursavas, Baris & Hesapci-Sanaktekin, Ozlem, 2013. "What happens when you're lost between happiness and sadness?," Journal of Business Research, Elsevier, vol. 66(7), pages 933-940.
  10. Mazerant, Komala & Willemsen, Lotte M. & Neijens, Peter C. & van Noort, Guda, 2021. "Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 15-31.
  11. Ronen, Joshua & Ronen, Tavy & Zhou, Mi (Jamie) & Gans, Susan E., 2023. "The informational role of imagery in financial decision making: A new approach," Journal of Behavioral and Experimental Finance, Elsevier, vol. 40(C).
  12. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
  13. Chandan A. Chavadi & M J Arul & Monika Sirothiya, 2020. "Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study," Vision, , vol. 24(3), pages 269-283, September.
  14. Alexiou, Kostas & Wiggins, Jennifer & Fourkan, Md, 2024. "Legitimate incongruity: Strategic positioning within hybrid categories," Journal of Business Venturing, Elsevier, vol. 39(4).
  15. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  16. repec:dau:papers:123456789/4257 is not listed on IDEAS
  17. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
  18. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
  19. Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
  20. Nathalie Fleck-Dousteyssier & Elyette Roux & Denis Darpy, 2006. "La congruence dans le parrainage : définition, rôle et mesure," Post-Print hal-01518919, HAL.
  21. Xiaojing Yang & Robert E. Smith, 2009. "Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity," Marketing Science, INFORMS, vol. 28(5), pages 935-949, 09-10.
  22. Shuo Cao & Huili Wang & Xiaoxia Zou, 2020. "The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 1-60, March.
  23. Aboubaker Ettis, Saïd, 2017. "Examining the relationships between online store atmospheric color, flow experience and consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 43-55.
  24. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  25. Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 17(4), pages 916-932.
  26. Errajaa, Karim & Daucé, Bruno & Legohérel, Patrick, 2020. "Consumer reactions to olfactory congruence with brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  27. Maria Mercanti-Guérin & Christophe Bezes, 2010. "La créativité publicitaire représente-t-elle un danger pour les marques ?," Post-Print hal-02056938, HAL.
  28. Jurca Maria Alina & Plăiaș Ioan, 2013. "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1765-1774, July.
  29. James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom, 2011. "The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(3), pages 249-273.
  30. Gaelle Pantin-Sohier & François Pantin & Alice Sohier & Laure Jacquemier & Rania Serhal, 2018. "Comprendre les conditions d’acceptation de l’innovation dans le secteur végétal," Post-Print hal-03224072, HAL.
  31. Errajaa, Karim & Legohérel, Patrick & Daucé, Bruno, 2018. "Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 100-108.
  32. repec:dau:papers:123456789/4202 is not listed on IDEAS
  33. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  34. Caprara, Gian Vittorio & Barbaranelli, Claudio & Guido, Gianluigi, 2001. "Brand personality: How to make the metaphor fit?," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 377-395, June.
  35. Bodur, H. Onur & Tezer, Ali & Grohmann, Bianca, 2023. "Execution novelty: Improving brand evaluations in cause sponsorship," Journal of Business Research, Elsevier, vol. 165(C).
  36. Mai, Robert & Hutter, Katharina, 2014. "Non-Linear Effects of Absurdity in Advertising," EconStor Preprints 96480, ZBW - Leibniz Information Centre for Economics.
  37. Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
  38. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
  39. Chen, Zihe & Zhu, Dong Hong, 2022. "Effect of dynamic promotion display on purchase intention: The moderating role of involvement," Journal of Business Research, Elsevier, vol. 148(C), pages 252-261.
  40. Catherine Janssen & Joëlle Vanhamme & Adam Lindgreen & Cécile Lefebvre, 2014. "The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 119(1), pages 45-57, January.
  41. Loef, J. & Antonides, G. & van Raaij, W.F., 2001. "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management ERS-2001-65-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  42. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
  43. Couwenberg, Linda E. & Boksem, Maarten A.S. & Dietvorst, Roeland C. & Worm, Loek & Verbeke, Willem J.M.I. & Smidts, Ale, 2017. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 355-366.
  44. Loef, J. & Antonides, G. & van Raaij, W.F., 2002. "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management ERS-2002-15-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  45. Odile Chanut & Dominique Mg Bonet Fernandez, 2013. "Parrainage sportif des banques françaises : Une approche par la congruence," Post-Print hal-01767019, HAL.
  46. Hutter, Katharina & Hoffmann, Stefan, 2014. "Surprise, Surprise. Ambient Media as Promotion Tool for Retailers," Journal of Retailing, Elsevier, vol. 90(1), pages 93-110.
  47. Georgios Halkias & Flora Kokkinaki, 2010. "Attention, Memory, and Evaluation of Schema Incongruent Brand Messages. An Empirical Study," Labsi Experimental Economics Laboratory University of Siena 032, University of Siena.
  48. Lim, Elison Ai Ching & Ang, Swee Hoon, 2008. "Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning," Journal of Business Research, Elsevier, vol. 61(3), pages 225-232, March.
  49. María Sicilia & Manuela López, 2011. "How e-wom contributes to new product adoption. Testing competitive communication strategies," DOCFRADIS Working Papers 1102, Catedra Fundación Ramón Areces de Distribución Comercial.
  50. Braun-LaTour, Kathryn A. & Puccinelli, Nancy M. & Mast, Fred W., 2007. "Mood, information congruency, and overload," Journal of Business Research, Elsevier, vol. 60(11), pages 1109-1116, November.
  51. Vassiliki Grougiou & George Balabanis & Danae Manika, 2020. "Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?," Journal of Business Ethics, Springer, vol. 164(1), pages 1-16, June.
  52. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
  53. Jiemiao Chen & Robert E. Smith, 2018. "The boundaries for ad creativity: effects of type of divergence and brand processing and responses," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 561-576, November.
  54. Avi Goldfarb & Catherine Tucker, 2011. "Online Display Advertising: Targeting and Obtrusiveness," Marketing Science, INFORMS, vol. 30(3), pages 389-404, 05-06.
  55. Cheng, Peiyao & Zhang, Chao, 2023. "Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  56. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.
  57. Lee, Kiljae & Choi, Jungsil, 2019. "Image-text inconsistency effect on product evaluation in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 279-288.
  58. Boujena, Othman & Ulrich, Isabelle & Piris, Yolande & Chicheportiche, Laëtitia, 2021. "Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  59. Gaëlle Pantin-Sohier & François Pantin & Alice Sohier & Rania Serhal, 2012. "L'Acceptation De L'Innovation Dans Le Secteur Vegetal : Une Etude Qualitative Exploratoire," Post-Print hal-01885825, HAL.
  60. Demoulin, Nathalie T.M., 2011. "Music congruency in a service setting: The mediating role of emotional and cognitive responses," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 10-18.
  61. Rong Chen & Song Su & Feng He, 2014. "Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?," Australian Journal of Management, Australian School of Business, vol. 39(2), pages 191-206, May.
  62. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  63. Olivier Brunel & Céline Gallen, 2012. "Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle," Working Papers hal-00693419, HAL.
  64. Olivier Brunel & Céline Gallen, 2010. "Et si c'était de la dissonance cognitive ?," Working Papers hal-00547775, HAL.
  65. Christophe Bezes, 2010. "Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing," Post-Print hal-00573441, HAL.
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  67. Christophe Bezes & Maria Mercanti-Guérin, 2017. "Similarity in marketing: Scope, measurement, and fields of application [La similarité en marketing : périmètre, mesure et champs d'application]," Post-Print hal-02086666, HAL.
  68. Abdullah Malik & Bushan D. Sudhakar & Dhruv Shankar Dutta, 2018. "Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 75-87, January.
  69. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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  71. LICHTLE, Marie-Christine, 2005. "Pour favoriser la mémorisation d'une marque, un annonceur a-t-il intérêt à utiliser des couleurs étonnantes? / In order to favor the memorization of an ad, is it recommanded to use surprising colors ?," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2005-02, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  72. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).
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